Making Good Money

Making Good Money

A podcast about money transparency in purpose-driven businesses. Hosted by Elina Ashimbayeva, we explore how social entrepreneurs, ethical brands, and mission-driven organisations actually run: financially & operationally. If you're building (or dreaming of) a values-driven venture AND you are uncomfortable talking about money. This is your place! Join me as I ask founders: How much money do you make? What’s your business model? Can you build wealth for liberation without replicating capitalist systems (eeek)?

Episodes

June 21, 2026 78 mins

Breanna Lee is 21, studying at Northwestern, whom I met through stalking (khm-khm doing research) on AI ethics. She interned with Tech Justice Law, researching algorithmic harm and gaps in Big Tech's trust and safety efforts.

In our interview, we talk about Tedio, a book series and mobile app she set out to create to help parents raise kids who can consciously refuse fast dopamine.

We talked about what it actually costs to pursue thi...

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Ashlyn Baum spent five years bootstrapping a due diligence platform for NGOs and public sector organisations in New Zealand before moving back to the US, having a baby, and taking a tech job.

We get into what happens when purposeful work stops providing the security you need, why people in the impact space have an allergic reaction to sales and fundraising, how AI is reshaping her thinking on money and career longevity, and what "su...

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James Dong was the first person I was suggested for this podcast. I read a 41-page doc on his approach to work & values and was like… umm… yes please, can we talk?!

He studied at Berkley, consulted at Bain & Company, worked in early-stage nebulousness at a number of tech startups, and launched Last Minute Gear.

Last Minute Gear was an outdoor gear rental shop. James has just closed it down after 10 yea...

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I’ve been an avid goer to all the events NYC has to offer since moving here recently. I bumped into today’s guest, Victoria at two events, which, you know, feels like universal serendipity in a huge city.

Victoria runs a bunch of hyperlocal ventures and initiatives around planning and historic preservation issues across Red Hook, Brooklyn. And she sustains herself by running a real estate company, Realty Collective. It f...

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I met Liv in 2023 when we both came to NYC for a 6-week summer acting school. Years later, we reconnected, and I learned Liv is living this beautiful double (triple?) life. She's pursuing acting (I went to see her in this amazing Lesbian Bigfoot play, yes you heard that right). She's working a day job. And she's organizing to make the 72-unit apartment building where she lives in Jersey City rent-controlled — which means suin...

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Thomas has been running Equal Entry, an accessibility consulting company, for 12 years. Twelve years of helping organizations make their apps and websites usable for the billion-plus people worldwide who experience disability. No big exit, no venture funding, no hockey stick growth - just a small team doing essential work that most of tech still ignores. (Fun fact: only 40% of the top 100 websites are actually accessible.)

I met Tho...

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April 9, 2026 2 mins

Baby I’m back!

My name is Elina Ashimbayeva and this is Making Good Money.

A podcast for people who run or want to run projects, organizations that are good for people and the planet AND who hate talking about money.

We have so much great content where people break down how they built their businesses, what playbooks they use, how to make sales, marketing tips, growing your wealth.

But what about us, artists, socially conscious e...

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