#269: Thinking Differently About Toy Production with Lisa Doiron of Basic Fun

Before we dive into one of the most creative plush lines I’ve ever seen, we need to talk about something serious — TARIFFS.

In this episode of Making It in The Toy Industry, I’m kicking things off with an urgent update about the current U.S.–China tariff situation and how it could affect your toy business. I’m sharing what I would do right now if I were launching a toy brand from scratch and why diversifying your manufacturing isn’t optional anymore, it’s essential.

Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun. Lisa introduced me to ThreadZ, a limited-edition plush line that taps into Gen Alpha’s love of individuality and that “get-it-before-it’s-gone” energy. ThreadZ is made with excess fabrics, which means each drop is limited-run and totally unique. Designed to feel fashion-forward and one-of-a-kind, this plush line taps perfectly into Gen Alpha’s craving for self-expression. It’s also a brilliant example of how big brands like Basic Fun can rethink traditional production models in smart, sustainable, and trend-savvy ways.

You’ll hear why it’s time to rethink your manufacturing game, how to make your toy line tariff-proof and flexible, what Gen Alpha really wants, and how you can steal a genius small-batch strategy from a big brand and make it your own.

If you’re ready to future-proof your toy biz and get inspired by one of the freshest plush concepts on the market, this episode is for you! 

Hit play now and get inspired by a big-brand strategy you can actually use!

Listen for these Important Moments!

• [00:01:16] -  Tariffs are shifting fast—and they could hit your bottom line hard. I’m breaking down what’s changing and how to protect your business with smart sourcing moves.
• [00:04:52] - Think scrap fabric can’t make magic? Think again. I’m showing you how leftovers can fuel a unique product line—and even lower your costs.
• [00:07:16] - Step inside Toy Fair with me as Lisa Doiron reveals ThreadZ, Basic Fun’s limited-edition plush line built for Gen Alpha’s need for self-expression and FOMO.
• [00:10:39] - This isn’t your average plush. ThreadZ offers exclusive drops, unique personalities, and three price points—showing small-batch vibes can scale.
• [00:13:07] - Lisa shares her toy journey—from Disney hits at Hasbro to launching bold new ideas at Basic Fun—and why making kids smile keeps her going.

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