#271: Email Marketing Rules You Can’t Break

Are you sleeping on the money-making magic of your email list?

If you've been pouring all your energy into TikToks, Reels, and likes… hold up. Because while social media might be where the buzz is, your email list is where the buying happens. It’s your direct line to superfans, curious retailers, and future customers who actually want to hear from you.

In this episode of Making It In The Toy Industry, I’m breaking the idea that email marketing doesn’t work anymore and showing you exactly why it’s still one of the most powerful ways to grow your toy or game brand when it’s done right.

You’ll hear highlights from a special masterclass I taught on email marketing, where I'm sharing a few of my favorite strategies to help you turn your email list into a sales-driving, brand-building powerhouse. From figuring out what your audience actually wants to hear, to the surprising shift big brands are making in their emails — you’ll walk away with fresh ideas, practical tools, and a whole new outlook on email marketing. Oh, and yes... we’ll talk about subject lines that actually get clicks.

So if you’ve been wondering, “Am I doing enough with my emails?” or “Where do I even start?”, this episode is your ultimate blueprint.

Ready to write better emails, sell more toys, and keep your brand top-of-mind (without relying on social media algorithms)?

👉 Then hit play, take notes, and let’s level up your email marketing game together!

Listen For These Important Moments:

• [00:01:10] – Discover why email marketing continues to outperform social media in ROI, and how relying solely on platforms like Instagram or TikTok puts your business growth at risk
• [00:04:15] – Understand the surprising trend of big brands getting more personal and lifestyle creators getting more professional and how to choose the right tone for your audience.
• [00:07:12] – Learn why consent-based email marketing isn’t optional and how to start (or reset) your list the right way to protect your brand and email reputation.
• [00:24:24] – Get my go-to email strategies—Connection, Promotional, Abandoned Cart, and Re-Engagement—and how to use them without overwhelming your list.
• [00:30:57] – Master my 4 U’s formula (Urgent, Useful, Unique, Ultra-Specific) and see real examples of email hooks that drive opens, clicks, and conversions.

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