Brian & Russ discuss branding, agencies, and tips & tricks for building your brand story.
1:02 What is branding?
3:02 Tips for coming up with a brand name
5:55 Brand strategy is a living document that evolves
11:41 If you are speaking to everyone, you are speaking to no one
13:51 Demographics or psychographics?
17:28 Make your brand ownable
19:10 Creating your logo
21:20 Should I use an agency?
25:11 Free can from MAKA
25:26 MAKA's approach to branding
31:17 Creating an impactful company statement
33:30 Solopreneur tips & tricks
Tools mentioned in the podcast:
Adobe Creative Cloud
Envato Elements
^ fyi, these are not affiliate links - we just like sharing
*The episode title is attributed to Marty Neumeier
Follow the podcast at:
Making MAKA Website
Making MAKA Instagram
Making MAKA Facebook
Making MAKA Youtube
Follow the Brand at:
MAKA Website
MAKA Instagram
MAKA Facebook
MAKA Linkedin
Making MAKA is a recap of the leadership team's personal journey & experiences, your entrepreneurial journey will and should be different, so please take this podcast for what it is, war stories, not specific recommendations or guidance.
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