Inside Architectural Digest with Amy Astley - [Making Media, EP.45]

Our guest today is Amy Astley, global editorial director and editor-in-chief of the Iconic Architectural Digest. It's rare to find a brand like AD that has a hundred-year-old history and effectively balances that rich heritage while still being the pulse of the market. Amy talks about the cultural currency that exists with the AD magazine and what that represents to the people featured inside. We also dive into how the business model has shifted since Amy stepped in, the idea of being multimedia, and what it means to expand internationally and into B2B markets. Please enjoy this conversation with Amy Astley of Architectural Digest. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus  Show Notes  (00:03:01) - (First question) Managing a design brand like Architectural Digest (00:04:47) - The essence of timeless design (00:07:41) - Architectural Digest's engagement with emerging trends (00:09:39) - Balancing creativity with business demands (00:13:08) - Comparing magazine publishing to social media content (00:18:43) - Preserving brand identity across new media platforms (00:26:27) - Expanding into the business-to-business space (00:31:39) - Ensuring quality in global market ventures (00:35:46) - Insights gained from Anna Wintour's mentorship (00:39:15) - Key figures who have shaped her career trajectory (00:41:58) - Mastering the art of declining