This week, Matt and Tom speak to Dr. Ian Walker. Ian teaches Statistics and Traffic Psychology at the University of Bath and has undertaken research on road safety, travel habits and the impact of environmental messaging.
As councils up and down the UK start to implement changes to road and cycleways; Matt, Tom and Ian talked about conflicts engineered by the way we build our streets, how to get transport modes to function amicably together and the impact of private cars on our roads.
Thought experiments abounded as they learned more about how people psychologically adapt and react to change, and what it could take to encourage the UK to put down their car keys for good.
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