Making Sales Social Podcast

Making Sales Social Podcast

Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.

Episodes

December 30, 2025 31 mins
In this episode of Making Sales Social, Brynne Tillman sits down with Marcus Smith, CEO of Cloud Trails, a Salesforce consultancy helping companies transform Salesforce from a stagnant database into a true revenue-generating engine. Marcus brings more than a decade of consulting experience along with a background in industrial and systems engineering. His specialty? Designing scalable, system-driven Salesforce environments that emp...
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LinkedIn is a treasure trove of opportunities for sales professionals, account managers, and anyone looking to expand their network and build meaningful business relationships. By leveraging LinkedIn's tools strategically, you can identify the right people, expand your reach within organizations, and even prepare for potential turnover. Below are actionable insights and techniques to make LinkedIn an indispensable part of your wor...
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In this insightful episode of Making Sales Social, hosts Brynne Tillman and Bob Woods sit down with Brian Beedenbender, VP of Sales at Tech, whose leadership approach and human-first sales philosophy have transformed teams and outcomes across the K–12 technology space. Brian reveals why the foundation of modern selling isn’t personalization, it’s being a real person, even behind the screen. He shares powerful stories, including the...
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In this episode of Making Sales Social, Brynne Tillman sits down with real-life friend and revenue leader Shawn Sandy—nationally respected sales strategist, keynote speaker, and Chief Revenue Officer of ProTech Services Group. With deep Memphis roots and decades of experience across the business development ecosystem, Shawn brings a uniquely practical, human-first perspective to what it really takes to align sales, marketing, and s...
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This Thanksgiving, the Social Sales Link team—Brynne Tillman, Bob Woods, and Stan Robinson Jr.—gathers around the virtual table to reflect on what they’re most thankful for in their professional lives. It’s a moment to pause, appreciate, and celebrate the people, platforms, and progress that make trust-based selling so rewarding.
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Christina DiGiacomo returns to the Making Sales Social podcast to explore a topic that’s both timely and transformative: AI through a philosophical lens. Known as an AI philosopher and the creator of the “10 + 1 Commandments of Human-AI Coexistence,” Christina shares why leaders must consider not just the technical, but also the ethical and human dimensions of AI. In this episode, you’ll learn: Why philosophical thinking is essenti...
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Creating successful content on LinkedIn involves much more than simply crafting engaging posts. Especially for revenue-driven professionals, it’s essential to understand that building momentum is key to capturing and retaining interest. This is where the flywheel concept comes into play, embodying a strategic approach to content creation and engagement that can lead to sustainable success. The flywheel effect represents a cycle wh...
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In this episode of Making Sales Social, Brynne Tillman sits down with Karlyn Ankrom—founder of Oh Snap Social and creator of the Expert Excellence Engine—to reveal how non-fiction authors can transform their books into a powerful, ongoing content system that drives real business results. Karlyn, a former journalist turned social media strategist, has helped countless authors and thought leaders who shine on stage or in print but fe...
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In this episode of Making Sales Social, Bob Woods sits down with Lindsey Busfield, Vice President of Optimize My Firm, to explore the fascinating intersection of pickleball and business. Lindsey’s entrepreneurial journey is anything but ordinary, having grown up in a family of serial entrepreneurs, navigated careers from teaching to egg farming, and ultimately found her place in legal SEO. But beyond her impressive business story, ...
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Starting trust-based conversations requires an intentional focus on creating a safe, open, and empathetic environment. Begin by demonstrating genuine interest in the other person, listening actively to their concerns, goals, or challenges without interrupting or steering the discussion prematurely. This initial phase is not about selling an idea or product but about understanding and building rapport. Use open-ended questions that ...
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In this powerful episode of Making Sales Social, Brynne Tillman sits down with Hope Yin, an award-winning technology executive turned coach, speaker, and founder of Blueprint Coaching. With more than two decades leading global engineering teams, Hope shares her unexpected journey from corporate leadership to becoming a passionate advocate for women in tech. Hope opens up about: ✅ The moment she accidentally discovered her calling a...
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In this episode of Making Sales Social, host Stan Robinson Jr. sits down with Andrew Frazier, founder of Small Business Pro University and known as the Masterpreneur, to explore how small business owners can elevate their sales and marketing through smarter strategies, and the powerful role AI plays in making it all happen. Andrew shares why every entrepreneur’s most important job is selling and marketing, not just at startup, but ...
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LinkedIn Company Page enhancements are transforming how organizations build visibility and trust. New features make it easier to showcase thought leadership, spotlight employees, and engage audiences with authentic content. For sales and marketing teams, these updates turn the company page into a powerful hub for credibility, connection, and conversion.
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In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation. With over 35 years of experience building and selling successful businesses, Coleen shares her journey from burnout to balance—and how she now helps others do the same. Discover how simplify...
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In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tactics—it’s about understanding the deep motivations that influence how people relate, d...
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November 13, 2025 33 mins
Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.
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In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly drives results. Together, Brynne and Chris unpack what makes an offer irresistible, why...
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In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creating predictable revenue engines that actually work. From transforming a struggling mor...
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LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.
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In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team. He breaks down his empowerment framework, discusses how emotional intelligence and vulnerability shape effective ...
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