In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Media. With more than 15 years of marketing experience and 10 in social media management, Brooke recently authored a new book, "Conversations That Connect." We dive into several tactics and strategies from the book, demonstrating the value of social media listening to connect with, converse with and convert customers.
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Show Notes
2:52 The CF Community Bar Crawl
7:12 Social Penetration Theory
8:52 Social Cliches
10:40 Getting and Giving Opinions
13:55 Sharing Brand Feelings
18:06 Embracing AI in Marketing
19:13 Demonstrating Brand Values and Personality
29:03 Conversations That Connect
31:07 Digital Customer Journey Flywheel
34:11 Attribution Models
35:31 Social Led Customer Care and Social Media Listening
40:38 Preparing for Primarily Social Media Customer Service
45:10 SEO is not dead
46:36 Acquiring New Customers through Social Listening
50:27 Social Media Manager Role Clarity
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For more information on the topics that we covered today:
Read Conversations That Connect
Check out Brooke’s work at BSquared.Media
Follow Brooke on Twitter or LinkedIn
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
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