Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy.
This episode explores key strategies to apply in each of the sales funnel phases - awareness, consideration, acquisition and retention.
-----
Show Notes
2:42 Breaking Down the Nudge Marketing Podcast
5:08 The Framework to the Science of Marketing Course
6:58 Awareness and Countering the Sea of Sameness
13:23 Consideration and Social Proof
16:37 The Scarcity Impact
23:19 Reciprocation in Acquisition
31:59 Choice Overload and Simplifying Decision-Making
39:19 The Pratfall Effect and Highlighting Your Flaws
47:30 The Replication Crisis
49:57 Phill’s Parting Advice on Consumer Psychology
—-
For more on topics covered in this episode:
Follow Phill on Twitter | LinkedIn
Subscribe to the Nudge Podcast
Subscribe to Phill’s Newsletter
Check out The Science of Marketing course
—-
Dr. Robert Chaldini - Influence at Work
Pret a Manger’s “Random Acts of Kindness”
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.