Karl Post is Co-founder and Head of Media of US-based C-Suite Network, C-Suite Radio and C-Suite TV. Find out more at the Go Big webinar with Jeffrey Hayzlett.
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Soundbites from this episode
[2:40] How podcasting helps CEOs control their message while building personal and corporate brands.
[3:19] The personal branding benefits for guests on podcasts, especially industry leaders.
[4:08] Podcasting’s ability to engage diverse audiences, including employees, partners, and customers.
[4:52] How podcasts inspire teams by communicating success stories, updates, and goals from leaders.
[5:32] Aligning the CEO’s personal brand with company values for authentic audience connections.
[6:01] The power of blending video with podcasts to create high-quality, engaging content.
[7:03] Private podcasting for internal communication and strategies for public vs. private podcasts.
[7:59] Strategic podcast planning, including audience reach, measurable calls to action, and conversions.
[10:25] Evolving calls to action and the concept of hyperlocal podcasting for businesses.
[11:13] Hyperlocal podcasting, targeting specific geographic areas with tailored, relevant content.
[12:25] Podcast advertising's geotargeting capabilities for supporting local commerce.
[13:04] Ad insertion strategies for monetization and how hyperlocal ads connect businesses locally.
[14:28] The significance of the C-suite Network’s 40 verticals for podcasting.
[14:50] Statistics on podcasting’s potential in North America, empowering leaders to embrace the medium.
[16:39] Encouraging listeners to start podcasting and refine their skills through consistent practice.
[16:52] How the C-Suite Network supports podcasters with hosting, promotion, and community resources.
[20:28] Key success factors for CEOs starting a podcast, including consistency and clear goals.
[21:34] Storytelling as a powerful tool for podcasting, creating connection and authenticity.
[22:21] How podcasts allow CEOs to showcase expertise while creating a direct line to their audience.
[23:02] How podcasts provide long-term value through on-demand accessibility and evergreen content.
ABOUT KARL POST, Co-founder of the C-Suite Network
Contact Karl Post: karl.post@hayzlett.com
Link to the Go Big webinar with Jeffrey Hayzlett: https://pages.c-suitenetwork.com/gobigwebinar
Karl Post on LinkedIn: linkedin.com/in/karlpost
C-Suite Network: https://c-suitenetwork.com/
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