Ep160 Infinity Selling: Sales Is Culture, Not Function, with Mark Boundy

Mark Boundy returns to unpack his new book, The Infinity Effect, a bold reimagining of sales as something bigger than quotas and commissions. In this episode, Mark challenges the traditional “sales silo” mindset and reveals why sales needs to be woven into the very culture of the organization. Access Mark Boundy's new book, The Infinity Effect on Amazon ⁠HERE⁠ This isn’t just for the sales team. It’s a wake-up call for the C-suite. When everyone who touches the customer sees themselves as part of the ownership journey - not just the buying decision - that’s when real value is created. Forget being “customer focused.” That’s a low bar. What companies need are trusted experts who understand the client’s business, the ripple effects of every problem, and how to co-create outcomes, not pitch cookie-cutter solutions. Soundbites [1:21] The customer journey as an infinite loop, from buying decision to ownership outcomes. [3:09] Why most companies drop the baton between sales and implementation. [5:42] Why “customer focus” is outdated and what to aim for instead. [8:30] Diagnosing what your customer doesn’t know they need. [10:02] The dangers of breaking sales into disconnected roles. [13:40] Trusted experts vs. sales puppets - how to tell the difference. [16:45] Why your customer’s ROI should come from their mouth, not your slide deck. [20:55] The 18-point framework that distinguishes “Infinity Effect” companies from the rest. Take Action: If you're a CEO, COO, CFO, or sales leader ready to stop selling like it’s 1995 and start creating a culture where every employee helps deliver on the promise, The Infinity Effect is your playbook. CONTACT MARK https://boundyconsulting.com/ ABOUT PODCAST HOST, NINA SUNDAY To learn more about face-to-face training programs with Nina Sunday or one of her experienced Facilitators from Brainpower Training Pty Ltd in Australia Pacific, visit: ⁠⁠⁠https://www.brainpowertraining.com.au/signature-programs/⁠⁠⁠ To visit Nina Sunday's speaker site for global in-person speaking bookings visit: ⁠⁠⁠https://www.ninasunday.com/⁠⁠⁠ Connect with Nina Sunday on LinkedIn HERE: ⁠⁠⁠https://www.linkedin.com/in/ninasunday/ ⁠⁠⁠ To subscribe to Nina Sunday's personal blog go to ⁠⁠⁠https://www.brainpowertraining.com.au/ ⁠⁠⁠and scroll to bottom of the page to register. Learn more about your ad choices. Visit megaphone.fm/adchoices