This episode, how Kim McCosker turned a simple idea - 4 ingredients - into a 9-million-copy cookbook phenomenon.
Kim McCosker is Australia’s queen of simplicity in the kitchen. In this high-energy episode, Kim shares business tips, personal stories, and the power of doing more with less - whether ingredients, marketing, or time.
Get ready to be inspired by a true self-starter who made cookbook history.
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Soundbites
[4:00] The surprising 2-ingredient secret behind satay chicken.
[5:04] Why flavor is the #1 priority when cooking with minimal ingredients.
[6:11] How the idea for 4 Ingredients was born from one busy mum’s frustration.
[9:10] Publishers said no - because she wasn’t famous.
[11:11] Why social media has made self-employment a 24/7 hustle.
[12:43] How Kim partnered with health associations to amplify reach.
[14:09] Writing a pet cookbook based on market research and smart endorsements.
[16:47] The $2.99 dog dental chew you didn’t know about.
[17:59] What fuels her mission? Daily fan feedback from around the world.
[19:35] From commerce degree to keynotes on stages - how her story evolved.
[21:44] Why Kim loves speaking, learning from others, and keeping it unscripted.
[23:41] The concept of a "b-lesson" - finding blessings in every lesson.
[25:22] The single word that has opened the most doors in her life.
[27:21] Why being different is the only way to make a lasting impact.
[28:02] Effort is the truest measure of passion and success.
[28:42] What’s next? FODMAPs, travel plans, and perhaps a 20-year anniversary book.
[31:00] How 4 Ingredients has saved people time, money ... and stress.
[32:35] Team collaboration, contributor strategy, and building a loyal brand.
[34:39] Where to get Kim’s books worldwide and why it’s worth the wait.
CONTACT KIM McCosker
https://4ingredients.com.au/
LinkedIn: https://www.linkedin.com/in/kim-mccosker-52718135/
ABOUT PODCAST HOST, NINA SUNDAY
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