In this eye-opening episode of Mani’s SEO Podcast, globally recognized SEO expert Mani Pathak dives deep into one of the most talked-about shifts in digital marketing:
How AI — especially ChatGPT — has transformed the SEO landscape.
Whether you're a beginner trying to understand the basics or a digital marketer keeping up with the latest trends, this episode unpacks what artificial intelligence means for SEO, how ChatGPT impacts content creation, and what businesses need to do to stay ahead in search rankings.
Over the last year, tools like OpenAI’s ChatGPT, Google’s Bard, and generative AI writing platforms have flooded the internet with AI-generated content. But here’s the truth — Google isn’t just ranking content anymore. It’s ranking context, expertise, and originality.
In this episode, Mani answers questions like:
Has AI made SEO easier or harder?
What role does on-page SEO play in the AI era?
Can AI-generated blog posts still rank on Google?
How has Google’s Search Generative Experience (SGE) changed search behavior?
What should content creators and businesses do differently now?
You’ll also learn Mani’s proven framework for blending AI tools like ChatGPT with smart SEO strategy, including:
How to use AI for research and outlines — without losing your brand voice
Why E-E-A-T (Experience, Expertise, Authority, Trust) is now more critical than ever
The importance of topical authority and human-first content
Ways to future-proof your website and content against algorithm updates
AI in SEO
ChatGPT SEO content strategy
SEO after AI
How ChatGPT affects SEO rankings
SEO content writing with ChatGPT
E-E-A-T and AI content
Search Generative Experience (SGE)
SEO trends 2025
Future of SEO with AI
This is more than just an SEO podcast — it’s your actionable roadmap to navigating the intersection of AI and search engine optimization.
Whether you're a business owner, blogger, digital agency, or freelancer, this episode will help you understand how to adapt your SEO strategy, create smarter content, and thrive in an AI-driven digital world.
🔗 Mentioned Tools & Concepts:
ChatGPT for SEO writing
Google’s Helpful Content System
Content velocity vs quality
SEO content audits using AI
Keyword strategy post-2023
Topical clusters & internal linking
🎧 Tune in now to discover how to turn AI into your SEO ally — not your competition.
👉 Learn more at webseotrends.com
📌 Subscribe to Mani’s SEO Podcast on Spotify, Apple, and YouTube for weekly no-fluff SEO strategy talks.
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I can help repurpose this content for max visibility.
Mani Pathak
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
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The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.