January 29, 2024 • 50 mins
Embark on a transformative journey with financial expert Rita Owens as she candidly shares her pivot from the safety of corporate finance to the exhilarating challenges of entrepreneurship. Her tale is a vivid mosaic of trials and triumphs, revealing the harsh realities of bootstrapping a startup and the pitfalls of personal debt. Rita's revival story isn't just about financial acumen; it's a testament to the resilience required to empower oneself and others through the maze of business growth.
Unlock the secrets to entrepreneurial success with Rita's insights into leveraging other people's money (OPM) while preserving your company's equity. Our conversation peels back the layers of what it takes to cultivate a mindset of steel, set crystal-clear goals, and maintain the discipline essential for managing credit and securing funding. Whether you dream of leaving a legacy, savoring freedom, or scaling your business, these nuggets of wisdom are golden for anyone striving to etch their name in the entrepreneurial hall of fame.
Discover the power of dreaming with purpose and hear why regret is the one companion you don't want on your entrepreneurial voyage. I delve into the practice of journaling with gratitude for my future self, a concept that intertwines time and energy with our own aspirations. Rita chimes in with her sage advice on personal growth and the pivotal role of self-belief. Plus, she offers a glimpse into the resources available for coaching and sidestepping scams. Stay tuned for my upcoming feature on Rita's podcast 'Hoodwinked: Surviving the Scam,' where we'll continue unraveling the intricate dance of manifesting dreams and learning from life's hurdles.
How to contact Rita Owens
https://www.ritaeowens.com/
Her podcast is Hoodwinked: Surviving the Scam
Her Instragram is @IMRITAOWENS
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Greg Kuhn (00:12):
Welcome to another scintillating episode of
Manifest the Big Stuff.
I'm Greg Kuhn, your manifestingcoach and expert in turning up
your manifesting power.
I'm really excited todaybecause I've got a great guest
that I've been looking forwardto having on for a conversation.
(00:33):
Her name is Rita Owens and,rita, can you say hello to folks
?
Rita Owens (00:41):
Hello everybody.
Thank you so much, Greg, forhaving me on the podcast.
I'm really excited as well.
Greg Kuhn (00:48):
Well, it is great to have you, rita.
I want to let folks know thatRita is a leading financial
expert.
She has over 15 years ofexperience in the industry.
She specializes in teachingfemale entrepreneurs especially
(01:10):
how to start, how to grow and,just as importantly, how to
scale their business.
Sometimes we entrepreneursoverlook that, especially in the
beginning, and I'm sure Ritacan attest to that in her
experience.
Rita utilizes her signaturefund-her-ready formula and, of
(01:36):
course, we want to ask her a bitabout that as well.
She offers proven growthstrategies used by Fortune 500
companies and these strategiesenable her clients to build very
strong business portfolios toaccess investor funding at
(02:00):
six-figure levels without havingto give away a percentage of
their company.
I've watched enough Shark Tankepisodes to know how important
that is.
She is a self-described serialentrepreneur.
She's a motivational speakerand a real estate investor who
(02:24):
is passionate about educating,empowering and encouraging
entrepreneurs to leverage OPMother people's money the best
money to spend and to use otherpeople's money to launch, grow
(02:47):
and scale their businessesquickly Is that, rita?
Is that a fair introduction toyou and where you are today?
Rita Owens (03:00):
That was an incredible introduction.
Thank you so much.
Absolutely yes, right on point.
Greg Kuhn (03:08):
Well, Rita, I am very curious.
I've done a bit of homeworkabout you, as I like to do
before I talk to interestingpeople and folks my audience.
They love to know the personbehind the story.
Could you tell us a little bitabout the pertinent parts of
(03:32):
your life, especially those thatcontributed to where you are
right now, in your business lifeand your personal life?
Rita Owens (03:43):
Absolutely so.
As you mentioned, I am aself-proclaimed serial
entrepreneur and that actuallystands back several years.
I worked in corporate.
I have over 15 years' worth ofexperience in the financial
industry, but when I firststarted out as an entrepreneur,
I started out using my own money.
(04:04):
So I worked a full nine to fivesometimes nine to like seven
job and I would come home and Iwould work on my business, which
at the time was a beauty techcompany.
So I would go to work with mynine to five, come home, work
diligently on my beauty techcompany, because I wanted to
eventually go into that fulltime.
(04:27):
Now, as I mentioned, I used myown funds.
So the money that I made frommy nine to five, I would take
that and I would reinvest thatinto my business.
At the time, I was onlyfamiliar with things like you
mentioned Shark Tank andpitching to VC, venture
capitalist raising funds throughcrowdfunding as well and I had
(04:47):
no knowledge of OPM, otherpeople's money, the bank's money
and how I could access thatwithout giving up a percentage
of my company.
And so I spent a lot of time onthe road pitching my tech
company to venture capitalistswho would then say in order to
get this money, you're going tohave to give me a percentage of
your company and so as you'repitching and you're having more
(05:10):
conversations like that, youreally have to think about
whether or not that's going tobe beneficial to your company.
So for myself, I continue tojust invest my own personal
funds into my company until I nolonger had a company.
Now, when you're looking tobuild a company, to scale your
company, especially a techcompany, it takes cash, it takes
(05:34):
a lot of money and I ran out ofmoney and once that happened, I
had to shut my doors down.
Now, because I use my ownpersonal funds, including
personal credit cards, I wasleft with over $25,000 worth of
personal credit debt.
That was specifically for mycompany and at that time,
(05:54):
working my nine to five, Icouldn't afford to maintain my
household, which was a brand newmom, so I had a newborn and
then also be able to pay thedebts that I had accumulated for
my company, so I ended uphaving to go into foreclosure
(06:14):
for my house.
I ended up in credit card debt.
My 800 credit score went downto like a 423.
I couldn't get credit anywhereand I was just at the really the
lowest point of my life where Ifelt like I'd lost my home.
I lost my credit standing and Ihad all of this debt.
I had companies wanting to sueme for credit card debt and I
(06:38):
felt really, really defeated.
After that point in time, ittook some time for me to pull
myself up by my bootstraps andstart over again, but I knew
that I was an entrepreneur atheart.
So this time around, I decidedlike figure out how these other
companies do it right, becausethey can't all just be relying
(07:00):
on venture capitalist money inorder to fund their businesses.
And that is how I got intobusiness funding and business
credit, learning how to utilizeand leverage other people's
money in order to build mybusiness.
Once I discovered that I wasable to accumulate over six
figures worth of funding for mybusiness in order to move my
(07:22):
business forward, I startedteaching others how to do it.
I raised my credit score from a423 to a 750 in only three
months, and it's just been upfrom there.
But I wouldn't be in thisposition if I didn't have those
struggles, and that's anotherreason why I'm so excited to
chat with you aboutmanifestation, because a lot of
(07:43):
that came into play as wellgetting out of that depression
and the negative thoughts aboutentrepreneurship and really
honing in on what I want myfuture to look like and what my
goals were.
Greg Kuhn (07:58):
You, rita.
You is it fair to say that youtook charge of your inner world
at that time.
Was that a big part of thejourney out, if you will?
Rita Owens (08:15):
Absolutely, absolutely.
I had to make a decision.
I had a newborn baby.
My husband worked full time.
I was working full time, but Iactually was transitioning out
of working full time to stay athome with my baby, and so I knew
that I had to do something.
Greg Kuhn (08:33):
So that begs the question Tell us you know you?
Obviously you're on manifest,the big stuff.
And I like to say, rita, thatmanifesting, well, certainly
it's becoming much moremainstream.
I hear it talked about quiteoften.
(08:57):
As a matter of fact, one of myfavorite podcasts, mel Robbins,
had a podcast just a couple ofmonths ago about manifesting.
It's no longer relegated to thewoo-woo conversations.
It's not even necessarilyesoteric at all.
(09:18):
In fact, manifesting is simplywhat we do, right, we're all
manifesting machines.
We're all manifesting a uniqueversion of life, of this, in
every moment of our lives.
You found yourself in a place,as I did at one point, where
(09:42):
what you were manifesting was, Imean, grossly displeasing is
probably an understatement, isit?
Rita Owens (09:51):
Absolutely.
You know, like I mentioned,with depression, when you're
already down, you know like Ilost my house, my credit score,
money, all of the things thatcould really beat a normal
person down.
I had to make that decision tomove forward and create the
(10:12):
reality that I wanted for myself.
You know the power of thoughtsis so important and how they
shape our reality, and I reallyhad to work hard to control my
thoughts, you know, so that Icould achieve the things that I
wanted to achieve in life andnot let the setback.
You know, hold me back andreally look at it.
(10:33):
As you know, I took an L, butthat L was for learning.
Right, I learned what I neededto learn in order to apply that
to the future and also be ableto relate to others that I work
with, because a lot of them cometo me as well with similar
stories and I can honestlyrelate.
Greg Kuhn (10:51):
Well, and that's a great segue Tell us some about
what your life looks like now.
I mean, I know when you wererelaying your harrowing past I
noticed you had some smiles onyour face.
So I'm making a pretty educated, a pretty reasonable, educated
(11:13):
guess that your currentcircumstances are much different
.
And I know you also havedevoted yourself to helping to
educate not only folks in yourrole as a financial advisor and
counselor.
Also, you have a podcast nowcalled Hood Winked.
(11:37):
So I'm not trying to stack toomany questions on top of each
other, but tell us a little bitabout what your life is like now
and how does Hood Winked playinto that.
What is Hood Winked?
Rita Owens (11:51):
Okay, yes, so life is good.
Life is good.
Now it's so again.
It's so incredible how thepower of thoughts can really
like help to shape your reality.
Never in a million years wouldI have thought that I would have
a successful six-figurebusiness helping others to be
able to secure funding for theirbusinesses.
(12:11):
So I have a thriving businessnow.
The home that I lost intoforeclosure has been restored to
me like 10-fold.
I'm a real estate investor, sonow I have a real estate
portfolio, a seven-figure realestate portfolio.
I enjoy what I do.
I'm not in tech anymore, but Iwork as a consultant, so that's
(12:33):
really amazing and I now havethe freedom to do what I love,
which is helping people, andalso just the flexibility to
spend with my children, which Ihave four of, which is amazing,
and it's something that I wouldnot have been able to do if I
didn't have that situationhappen many years ago With my
(12:54):
podcast Hood Winked.
That is something that wassomething that I worked on
creating.
It took maybe about a year forme to really put the concept out
there, and Hood Winked stemmedfrom me as an entrepreneur going
through several circumstanceswhere I was scammed, where I
took my hard-earned money and Itrusted in another business
(13:15):
owner and in turn, they ended upscamming me.
But it goes a little bit deeperthan that.
It goes as far as businessowners who are really good at
scamming, but they start toprocess a lot earlier.
Right, they use things likebuilding your trust in order to
get you to invest in theirbusinesses and really leaving
(13:38):
you feeling hoodwinked.
The name Hood Winked actuallycame from one of my children's
favorite movies, which is calledHood Winked.
It's a really fun cartoon andit's about these animals that
trick each other.
But I thought it was pretty areally good name for the podcast
because in those circumstancesit really left me feeling like
(14:03):
where did this come from?
Why am I somebody that was atarget of a scam?
I'm a nice person.
These people seem like nicepeople as well.
But I wanted to focus thepodcast Hood Winked not just on
being scammed, but how you canthrive beyond the scam, what
lessons you can learn from that,so that you can avoid making
those same mistakes,understanding that the job of a
(14:27):
scammer is to trick you, so thatif you are ever scammed, it's
not your fault necessarily,because that is their job and
they're really good at it.
So I share stories of otherentrepreneurs who have been in
the same situation as myself andways that they were able to
overcome those situations andreally just thrive beyond the
(14:47):
scam.
Greg Kuhn (14:50):
That's an important point of interest, I would
venture to guess.
Certainly in my experience,folks who are looking to turn up
their manifesting power Ausually aren't really coming
from a place of being completelybroken, if you will.
(15:15):
Typically, I'm running into andworking with people who are
successful.
They want to become moresuccessful and certainly when it
comes to manifesting, no matterhow good we get at manifesting
(15:37):
those parts of our life that aremost important to us, as we
desire, we're going to continueto experience stub toes,
disappointments, lack offulfillment right, I mean,
there's really no.
In my experience, there'sreally no way around how
(15:59):
important our finances are toour life.
Are they more important thanour health and our fitness?
Are they more important thanlove and relationships?
And no, they're not.
But I like to operate with whatI call a I've coined, I like to
call it a Mount Rushmoreapproach to manifesting my life,
(16:22):
and what I mean by that is Ilike to identify like, for
example, in my business.
I like to have at least fourstrong signifiers of success
that I'm going to use toevaluate how well I'm
(16:43):
manifesting my business, andmoney is one of those four, and
my commitment is to this MountRushmore, which would include
opportunities to be a value,high leverage opportunities to
be a value reviews and, you know, public acclaim for what I'm
(17:06):
doing is another one and thenpartnerships with people that
are empowered to empower me andvice versa.
So, of those four MountRushmores, if you will, of my
business, my commitment is thatI won't minimize any of them nor
(17:27):
will I overemphasize any ofthem.
So are you, rita?
You sound like, because youobviously have had a lot of
financial success and that'sexciting, and yet, at the same
time, your success in life ismore than that, isn't it?
Rita Owens (17:52):
Absolutely, absolutely my success in life,
you know, as you mentioned.
You know, having money that'sone thing, but I also enjoy the
people that I meet, I enjoy myfamily.
I enjoy just the thought ofknowing that I'm able to help
(18:13):
others in the position that I'min, you know, right now, and
whether that's through helpingthem not to get scammed through
my podcast or helping them tocreate and build a business
through my business funding.
Those are all things thatreally bring me joy each day.
You know, and those are themost important things.
(18:33):
Of course, money helps, right,we all know that money helps,
but it's not the most importantthing for me, but it does allow
me the freedom to be able to dowhat I need to do.
Greg Kuhn (18:46):
And referencing back to you know some of the
motivations behind why someonewould want to manifest their
life more authoritatively, moreclosely aligned with their
desires.
What let's take a hypotheticalwhat would be a good
(19:09):
hypothetical for a client comingto you right now?
Pretend, well, let's do this ifyou don't mind.
Pretend that that I am yourclient and, as an entrepreneur
or somebody who is, you know, Imean, I don't necessarily have
(19:30):
to be an entrepreneur, I wouldassume, To seek you out.
What sorts of things are yougoing to want to know about me
and, and how are you going to,you know, point me in the right
directions?
What are some of thefoundational principles that you
(19:51):
use to?
You know, to work with people?
Rita Owens (19:55):
That's a great question.
So I do work with those who areinterested in becoming
entrepreneurs or who are alreadyentrepreneurs right, because
we're looking to secure fundingfor their businesses, or, if
there's someone who is lookingto start a business, helping to
educate them on how they canstill utilize other people's
(20:15):
money in order to start buildingthat business.
So one of the things that Ilook for initially is mindset.
That's the most important thing, right?
Having that mindset to reallybe able to push yourself and get
things done is really important, because when it comes to
things like credit, you have towork hard at that.
(20:36):
When it comes to things likebusiness credit and securing
funding, you also have to workhard at that.
You have to have discipline inorder to make sure that you're
making the right decisions.
You know, with the money thatis provided to you that's, you
know, given to you you have tomake the right choices.
So mindset is important.
I will say I'll talk to themabout their mindset.
You know what are their goals.
(20:57):
What do you want out of life?
Is your goal to be able tocreate a business so that you
can leave a legacy for yourselfand for, you know, for your
family?
Is your goal to create abusiness so that you can have
more freedom, you know, to dothe things that you want to do.
I have established businessowners who've been in business
for a long time and a lot oftimes they come to me because
(21:18):
they want to scale theirbusinesses right.
Maybe their business isn'tscaling at the rate that they're
looking for, so they need moremoney infused into their
businesses so that they can dothat.
So I start, you know, talkingto them about their mindset.
What are their goals right andwhat are they currently doing
that's not working for them?
And those are the mostimportant things.
(21:39):
And then, of course, we look at,you know, the things that are
more numbers oriented, likewhat's your current credit score
?
You know, do you have abusiness credit score?
Things like that.
How much money do you have inyour bank account?
What does your business looklike?
What are you selling?
All of those things.
But the mindset is the mostimportant thing, because, no
(22:01):
matter where they are right nowin their businesses, I know that
I can take them to the nextlevel and help them to achieve
the goals that they have set forthemselves.
But they have to have, you know, that in mind and they have to
be able to dream big.
Because if you're a businessowner, you don't want to play
small right.
You don't want your in businessto make money okay and then
(22:23):
also be able to build a businessthat's going to be sustainable.
So you have to be comfortablewith dreaming big and putting
those big dreams out there andbeing able to talk about them.
Greg Kuhn (22:35):
That's.
You know what I love, that I ama huge proponent of keeping it
simple.
First of all, as simple aspossible.
I like to think of a threepronged approach, and you're
speaking to this.
(22:55):
Number one I identify the bestinstruction that I can find, the
best directions that I canfollow.
And then number two I give myvery best effort to follow them.
And then number three while I'mdoing that, I grow my beliefs.
(23:16):
I grow.
There are many ways to do thatand you've been speaking to that
, rita.
Would you talk to us aboutthose three steps, and
especially with some emphasis ongrowing beliefs and how
important that is?
(23:37):
You talked about mindset.
Rita Owens (23:40):
Yes.
So, as I mentioned, things likemindset that takes time, right
that not everybody has apositive mindset.
Not everybody has a backgroundwhere maybe they've seen things
that they think are impossiblebecome a reality for someone,
right?
So in really looking at themindset and growing your mindset
(24:04):
, first you have to make thedecision that that's what you're
going to do, right, and youalso have to make the decision
that, no matter what, you'regonna keep practicing and
striving in order to createpositive thoughts for yourself
and understand that anything ispossible for you if you work
hard at it.
(24:25):
I know for myself, for example,when I started this business, I
just thought, okay, well, I'mgonna try again, I'm gonna try
again, I'm gonna try to createthis business for myself and I
hope that it does well, right,that hoping mindset is not a
mindset that is going to get youthe things that you want to
manifest, right, hoping is notgonna do it, but working hard
(24:50):
and striving and putting goalsand things in place is what
helped me to be able to changemy mindset and really also just
focusing on the little wins,like sometimes entrepreneurs are
really hard on themselvesbecause they compare themselves
to other entrepreneurs and wherethey are in their journey, not
(25:11):
focusing on the wins that youhave in your own journey.
And I believe that those winsare things that can definitely
help with the mindset because itallows you to see progress
being made.
You know what I mean.
So when you see progresstowards your goals being made,
it definitely helps to createthose positive thoughts that you
have.
(25:31):
But even like what I mentionedas far as being scammed, there
are those thoughts that aregonna creep in there in your
mindset, like maybe the fear ofbeing scammed right, and maybe
you're an entrepreneur who isscared of investing your money
or trusting another businessowner because you fear that
(25:52):
you're gonna get scammed.
Well, that fear can alsoattract situations where you
become more susceptible to scams.
So it's really like payingattention to the little things
in your mindset and yourthoughts and identifying those
things and working towardscreating more positivity in your
(26:13):
thoughts.
Greg Kuhn (26:15):
Love that, Scientifically speaking, there
really is nothing that we needto do to make something else
happen, in the sense that causeand effect does not exist
(26:36):
outside of this macro world thatwe manifest and live in and
experience.
However, it is 100% true thatthere are sometimes things that
we need to do to believe that wecan manifest something, and you
(26:56):
know I'll to keep this in a.
I'll use myself as an example.
I am 56 and a half years old.
I'm in the best health andfitness, the best shape of my
life, and I can point to theregimen that I follow.
(27:19):
I drink a gallon of water everyday.
I get a good night's sleep Mostnights.
I so good.
Yeah, yeah, I'm an avid runner.
I eat a healthy diet and I'mgonna make a pretty bold claim
here, but it is scientificallyvalid.
(27:40):
Those things that I am doingare actually not what manifests
my health and fitness.
Those things that I'm doing,however, allow me to believe
that I can manifest the healthand fitness that I am
manifesting.
So do you often?
Do you find yourself?
(28:01):
I'm gonna guess the answer tothis is yes.
You're working with people ontheir mindsets, because when
they come to you, they come toyou with, pretty typically what
they inherited as small kids.
Rita Owens (28:18):
Yeah, that's absolutely correct.
A lot of the people that I workwith, they come to me with no
knowledge of what it is that Ido, and a lot of times they are
shocked at the possibilities ofwhat can be done, even if you
have never sold a product oranything in your business, like
(28:39):
what you're able to be able togain from building business
credit or if you're in theposition to secure business
funding as well, how easy itactually is to be able to do.
A lot of them remind me ofmyself before I discovered you
know, the power of businesscredit and funding.
(28:59):
You know just.
They come to me with a hope anda dream to start a business,
and after we work on thatmindset, they understand that
sky's the limit.
As long as you set yourself upin the right way for your
business, sky is the limit towhat it is that you can achieve,
and so that mindset again isreally, really important,
(29:21):
because for someone like myself,I didn't come from a family
where we had business owners.
Everyone worked a nine to five.
Everybody either had bluecollar jobs or we had a few that
had white collar jobs, but forthe most part I didn't see
someone in the same position asI am, where I'm the boss and I
(29:41):
can create this business andjobs for others.
And so, as I mentioned before,you know, when you have never
seen that happen, you may noteven think that that is a
possibility for you.
And with the clients that Iwork with, a lot of them come
from the same type of backgroundthat I do, which is most likely
(30:02):
because you know I'm attractingthe same.
You know types of people thatyou know are like me, but a lot
of them come from thosebackgrounds where they never
believed that they'd be able toachieve the things that are
possible for them.
Greg Kuhn (30:21):
So what are some examples, then, of things that
you might ask of a client togrow, to grow that mindset, to
start to develop ways of seeingthe world and interpreting the
world.
And here we're starting to getinto your podcast topic too,
(30:46):
because certainly, avoidingbeing scammed is going to be
something dependent on growingmy ability to see, perceive and
understand what's happening, andthat's moldable, isn't it?
Rita Owens (31:05):
Absolutely, absolutely.
I think what's important, froma mindset perspective again, is
being able to honestlyunderstand what it is that you
want out of life.
What do you want and what isthe why behind what it is that
you're doing For people that Isee that are more susceptible to
(31:26):
being scammed?
It's because there's some sortof fear, whether that's a fear
of not having enough money right.
It's the fear of being scammed,it's the fear of missing out.
Those are all things that in meinterviewing you know, people
who have been on the podcast,and also talking to some of my
entrepreneur friends, those twoare all at the core of why they
(31:49):
were scammed.
And, with my clients, I darethem to dream big.
I dare them to write out whatit is that they want out of life
and what are the things thatthey want to accomplish, and
then make a commitment to worktowards those things.
You know, one of the thingsthat I mentioned to you before
is that sometimes people thinktheir dreams are too big.
(32:10):
They don't even want to saythem out loud because they feel
like this will never happen forme, this.
I don't deserve that right,like I don't deserve to have a
seven, eight, nine figurebusiness.
I'm okay with just, you know,making six figures, right.
There's some people who come tome like that and they don't
even want to write out thosedreams and those goals on paper.
(32:31):
And so we work on that mindsetbecause it's really important,
because if they don't believethat they can do it, they're not
going to accomplish it.
The money that I'm able to helpthem secure to build their
business most likely will beblown If they don't have any
goals in mind.
I've seen entrepreneurs get sixfigure or six figure funding and
(32:52):
then that money is gone inthree to four months and they
don't know what happened to it.
And the reason why is becausethey didn't have they didn't
have a plan for the money, theydidn't have any goals and they
were just so excited to get thatmoney because a lot of times
it's more money than you know.
Most people have seen that theymake, you know, poor decisions
when it comes to that.
(33:13):
So we also work on the mindsetof responsibility and a lot of
these things are things that Ikind of weed out in my intake
forms, right, I work with highlevel entrepreneurs and so I ask
questions like that so that Ican understand where people are
in their mindset.
I won't work with somebody thathas a mindset that they're
(33:36):
going to be irresponsible, youknow, with the money, or they
don't really believe in theirbusiness.
That's for me.
That's not my ideal client.
I need somebody that is willingto work on themselves in their
mindset, that believes in theirbusiness and that is going to be
responsible with the money thatwe're able to secure together.
Greg Kuhn (33:59):
And that is a ringing endorsement for a target.
Right, and you just you spoketo that target just now.
I love that.
It makes me think it's one ofthe cool things about manifest
(34:19):
the big stuff about your podcast, about, you know, self
improvement and self empowermentis that we can get access to
someone like you.
Anyone listening can, can hear.
You know you're popping thehood for us and you're sharing
(34:40):
your.
You're laying out a blueprint.
When you talk about the type ofclient that you work with, your
ideal client, you're laying outa blueprint for us and I can't
help but think that you know weall have targets and, as you so
eloquently put, oftentimes we'reselling ourselves far short in
(35:06):
establishing targets wherever weare on that scale.
I certainly think that I meanit.
It it's unquestionable that thebest, the highest potential to
hit a target, the most importantthing for hitting a target, is
(35:28):
to have a target.
I mean, right, you can't, youreally there's no chance of
hitting it if we don't.
And so our how does that?
And I'm thinking about peoplethat are listening, you know,
and I'm listening and I'mhearing you say do I dare to
(35:49):
dream big?
Do I dare to dream big and thenstate it publicly to the
universe, to which, by the way,is you know it's a, it's a great
way to to increase thataccountability and you know, and
that motivation.
I'm listening to you say thatand how do I know?
(36:17):
How do I know if, if I'mdreaming big enough?
Rita Owens (36:24):
Scary, then that means you're dreaming big enough
.
When you dream big, thereshould be some sort of fear
there, right, because it issomething that is beyond your
imagination.
And that's kind of what Imentioned in terms of, like,
sometimes people are just evenscared to say it out loud or put
it down on paper because itscares them, like how dare I
(36:49):
want to be a nine figure earner?
Like you know, like things likethat, where it's like oh, this
is a little uncomfortable and alittle scary to say.
That lets you know that you'redreaming big.
That's what I believe.
Greg Kuhn (37:05):
I love that.
So are you.
Am I correct to say that you'resharing with our audience that
if you're sitting in a placeright now where that big dream
you have is scaring you, that'snot a roadblock that has to stop
(37:32):
you?
Rita Owens (37:34):
Absolutely not, and I really believe that when
things come to us like and Italked to entrepreneurs about
this who come to me with astartup idea, right, if it's
something that really just hasbeen weighing on you, I believe
that there is a reason why thishas popped into your head right,
like there's a reason why youhave this strong feeling of
(37:56):
wanting to create something, andI believe that you owe it to
yourself to try.
You know, I know that with myfirst company, my beauty tech
company, it came out of mereally wanting to have a beauty
salon that I could go to forpeople who look like me and have
the same hair texture as myself.
(38:17):
That was a high quality salon.
It was something that keptcoming up in conversation over
and over again, to the pointwhere I'm like there's nothing
like that out there.
Let me create it.
Right.
It was scary.
I didn't know how to create abrand new you know business but
I did the work because I knewthat it was something that was
(38:37):
important to me and I tested themarket to see if other people
thought the same, and they did.
It just ran out of money.
So, but with that, you know, Istill say that if you wake up
with an idea, and even if youthink it's a crazy idea, you
still owe it to yourself to try.
And again, if it scares you, Ithink that that is you dreaming
(39:02):
big and you owe it to yourselfto figure out how you can make
it happen.
Greg Kuhn (39:07):
I couldn't agree more .
You know, rita, I rememberhearing a researcher from
Princeton talk about her.
She researches human emotionsand the processing of human
emotions, and she says that themost difficult emotion for a
(39:28):
human to process is regret andof regret.
The most difficult regret isthe regret of things not done.
And well, obviously that made astamp on me and I couldn't
agree more.
The idea I like to live my lifeand I journal about this every
(39:57):
morning that I am living my lifetoday as an ally of future Greg
.
And in fact, I know for a factthat future Greg because, by the
way, time is a construct, it'san illusion everything's really
all happening at once.
We don't experience it likethat, but we have energetic
(40:22):
access, full energetic access,to all the previous and future
versions of ourselves.
Well, I know for a fact futureGreg is saying thank you to me
right now for this interview,because A I'm learning a lot.
This is great for me, and Iknow that we're also creating
(40:45):
something of tremendous valuefor folks that are watching and
listening to that.
And I'm not quite ready to wrapup.
Please read.
I wanna ask you definitely, Iwanna pick your brain one last
time about something veryimportant.
And before we do that, if I'mlistening and watching and I
(41:09):
want more Rita Owens, I maybe, Iwant, maybe I'm interested in a
discussion about coaching.
I want motivation, I want tolearn more, I want to see what
you have to say about notgetting scammed, all of those
things.
What are the best and easiestways for people to explore those
(41:29):
things with you?
Rita Owens (41:31):
So the best and easiest way is to head over to
my website, which isreadeeowenscom.
There you'll be able to findways to book appointments with
me.
If you just want to have a chatabout your current situation, if
you want to listen to thepodcast hoodwinked surviving the
scam, which is available on allpodcast platforms, you'll be
(41:53):
able to find that informationthere, or you can type it in as
well to your podcast listeningplatform of your choice, and I
have multiple ways to work withme.
So if you are somebody that justwants to have a chat, you can
go to the website and accessthat information there.
If you want me to take a lookat your business and where you
(42:13):
are right now, I have a freebusiness scan option as well.
You can go to the website andjust run your business through
there and I can let you knowwhat things are lacking in your
business, and then I have someprograms that are available for
you as well, but we do need tohave a discussion first so that
I can recommend the best productfor you.
So those are ways to reach me.
(42:35):
I'm also available on Facebookand Instagram.
I'm Rita Owens is my handle, soyou can find me there on
Facebook and Instagram.
Greg Kuhn (42:46):
Did you give yourself that handle, so you never
forget.
Rita Owens (42:50):
Yeah, the crazy thing is my first handle was I
am Rita Owens.
That got hacked so I had todrop the I am and change it to
I'm.
But yes, it's actually twofold.
So the one thing is it's easy,but then the easy to remember.
But the second thing is I hadissues with really believing in
(43:13):
myself and who I am, and when Iwalk into a room that I'm of
importance, and so one of mycoaches she recommended me to
have my handle be I am RitaOwens.
So when I walk in a room, I amRita Owens, I am who I say I am.
And again, that's one of thosemindset things where you have to
believe in yourself and who youare and that you're important
(43:37):
enough to have a seat at thetable or create your own table.
So it was one of those mindsetthings that I had to
continuously affirm who I am asa person and that's how I came
up with that handle.
Greg Kuhn (43:52):
That's powerful.
It sort of reminds me.
I'm an avid runner and a coupleof thousand miles ago in my
running life, I used theRunKeeper app and every time I
end a run, one of the thingsthat prompts me to do is to rate
my run, and they use a scale offive faces, from frowny face to
(44:19):
elated face.
And I decided a couple ofthousand miles ago, you know
what I do not want to define thevalue of this run based on how
I felt or how far I went.
So I now mark neutral faceevery single time for the same
(44:41):
sort of reason, because it's atotem.
It's a very strong reminder ofa perspective that's really
important to me.
I, rita I definitely hear yousaying this the most successful
people I've worked with have acommon thread that I have
(45:05):
learned to resolve to followmyself, and that is not using
the reality I manifest to defineme, rather to use it to inform
me, you know, to guide me andmove me forward.
And the reason I bring that upis because I can't let you go.
(45:26):
Hey, by the way, before I askyou this, I think you're gonna
have a really cool guest onHoodwinked coming up pretty soon
, so I'm super excited aboutthat.
Rita Owens (45:38):
So you will be joining me as my special guest,
which I cannot wait on,hoodwinked, surviving the scam
next week.
Greg Kuhn (45:47):
Yeah, I want you to grill me on what the heck is
going on.
Since I'm, you know, sometimespeople call me the law of
attraction science guy I wantyou to say what the heck is
going on if we're manifestingour life and sometimes it sucks
so bad, you know, I mean, howcould that even be possible and
(46:08):
what can we do about it?
And I know we've beenaddressing that topic here.
I love this conversation we'vebeen having, incredibly valuable
, and before I took that detourto plug my appearance on your
show, I was starting to ask youa final question, and that is if
(46:31):
you're talking to and I knowyou are on this podcast, you are
talking to someone that needsto hear what you have to say,
probably more than one someone,certainly.
I have needed it.
So there's one right off thebat what would you share if you
(46:56):
had that uninterrupted audiencefrom somebody who's saying you
know, rita, when I love what youhave to say, I love what you're
espousing, I'd like to getstarted on building a better
life for myself?
What do you share with thatperson?
Rita Owens (47:18):
I would share your contact information.
No, you know, I would tell themthat the very first step is
that right them acknowledgingthat they want to create a
better life for themselves, andthen doing the work to really
outline what that looks like,because if you don't have you
(47:40):
know that outline there, thenyou'll never be able to create
that life for yourself.
So, really making thatcommitment to wanting to change
and understanding the why behindit, because that why is going
to drive everything that you doin your business and that why
has to be important enough foryou to keep going, even when it
(48:02):
gets tough, because there's alot of things, a lot of like
roadblocks and things like thatthat are going to come your way,
kind of like what you weretalking about.
Right, we're manifesting all ofthese things, but why are there
still bad things or unfavorablethings happening?
Being able to work through thatbecause your why is important
enough.
(48:22):
So, making sure that you createa list of goals, of things that
you wanna do and then be able toplug those into a roadmap,
which is what I help my clientswith we create.
I create a roadmap specificallyfor each client that I work
with to help them to reach thosegoals, those funding goals that
(48:43):
they have for themselves sothat they can get started the
right way, creating thatplatform for them to be able to
build their businesses up towhere they need them to be.
So, again, the most importantthing is just knowing what you
want.
Knowing what you want, sayingit out loud and creating that
plan to get there.
Greg Kuhn (49:04):
Rita your.
Why is evident in your energyand who you are, what you shared
with us.
You've been so generous with ushere today.
I really appreciate it.
I know that we made good on ourintention to create something
(49:25):
of value here, and I just wannathank you again before we close.
Rita Owens (49:33):
Thank you for having me.
This has been fun and I mustsay that I'm super excited to be
able to continue thisconversation because, as you
mentioned, this conversation isreally important.
I'm excited for your audienceto be able to listen to this as
well, and again I just I reallyenjoyed myself today.
Greg Kuhn (49:53):
I did as well.
Absolutely, I'm gonna joineveryone watching and listening
and thanking Rita Owens one moretime, and also close by saying
to you thank you so much forsharing your time with us.
Is there anything more valuablethat you could share?
(50:15):
No, I don't take it for granted.
Neither of us take it forgranted.
It means a lot.
So until we get to meet againnext time, keep believing and
keep manifesting.
Who are you reallyelu?
Welcome to another scintillating episode of
Manifest the Big Stuff.
I'm Greg Kuhn, your manifestingcoach and expert in turning up
your manifesting power.
I'm really excited todaybecause I've got a great guest
that I've been looking forwardto having on for a conversation.
(00:33):
Her name is Rita Owens and,rita, can you say hello to folks
?
Rita Owens (00:41):
Hello everybody.
Thank you so much, Greg, forhaving me on the podcast.
I'm really excited as well.
Greg Kuhn (00:48):
Well, it is great to have you, rita.
I want to let folks know thatRita is a leading financial
expert.
She has over 15 years ofexperience in the industry.
She specializes in teachingfemale entrepreneurs especially
(01:10):
how to start, how to grow and,just as importantly, how to
scale their business.
Sometimes we entrepreneursoverlook that, especially in the
beginning, and I'm sure Ritacan attest to that in her
experience.
Rita utilizes her signaturefund-her-ready formula and, of
(01:36):
course, we want to ask her a bitabout that as well.
She offers proven growthstrategies used by Fortune 500
companies and these strategiesenable her clients to build very
strong business portfolios toaccess investor funding at
(02:00):
six-figure levels without havingto give away a percentage of
their company.
I've watched enough Shark Tankepisodes to know how important
that is.
She is a self-described serialentrepreneur.
She's a motivational speakerand a real estate investor who
(02:24):
is passionate about educating,empowering and encouraging
entrepreneurs to leverage OPMother people's money the best
money to spend and to use otherpeople's money to launch, grow
(02:47):
and scale their businessesquickly Is that, rita?
Is that a fair introduction toyou and where you are today?
Rita Owens (03:00):
That was an incredible introduction.
Thank you so much.
Absolutely yes, right on point.
Greg Kuhn (03:08):
Well, Rita, I am very curious.
I've done a bit of homeworkabout you, as I like to do
before I talk to interestingpeople and folks my audience.
They love to know the personbehind the story.
Could you tell us a little bitabout the pertinent parts of
(03:32):
your life, especially those thatcontributed to where you are
right now, in your business lifeand your personal life?
Rita Owens (03:43):
Absolutely so.
As you mentioned, I am aself-proclaimed serial
entrepreneur and that actuallystands back several years.
I worked in corporate.
I have over 15 years' worth ofexperience in the financial
industry, but when I firststarted out as an entrepreneur,
I started out using my own money.
(04:04):
So I worked a full nine to fivesometimes nine to like seven
job and I would come home and Iwould work on my business, which
at the time was a beauty techcompany.
So I would go to work with mynine to five, come home, work
diligently on my beauty techcompany, because I wanted to
eventually go into that fulltime.
(04:27):
Now, as I mentioned, I used myown funds.
So the money that I made frommy nine to five, I would take
that and I would reinvest thatinto my business.
At the time, I was onlyfamiliar with things like you
mentioned Shark Tank andpitching to VC, venture
capitalist raising funds throughcrowdfunding as well and I had
(04:47):
no knowledge of OPM, otherpeople's money, the bank's money
and how I could access thatwithout giving up a percentage
of my company.
And so I spent a lot of time onthe road pitching my tech
company to venture capitalistswho would then say in order to
get this money, you're going tohave to give me a percentage of
your company and so as you'repitching and you're having more
(05:10):
conversations like that, youreally have to think about
whether or not that's going tobe beneficial to your company.
So for myself, I continue tojust invest my own personal
funds into my company until I nolonger had a company.
Now, when you're looking tobuild a company, to scale your
company, especially a techcompany, it takes cash, it takes
(05:34):
a lot of money and I ran out ofmoney and once that happened, I
had to shut my doors down.
Now, because I use my ownpersonal funds, including
personal credit cards, I wasleft with over $25,000 worth of
personal credit debt.
That was specifically for mycompany and at that time,
(05:54):
working my nine to five, Icouldn't afford to maintain my
household, which was a brand newmom, so I had a newborn and
then also be able to pay thedebts that I had accumulated for
my company, so I ended uphaving to go into foreclosure
(06:14):
for my house.
I ended up in credit card debt.
My 800 credit score went downto like a 423.
I couldn't get credit anywhereand I was just at the really the
lowest point of my life where Ifelt like I'd lost my home.
I lost my credit standing and Ihad all of this debt.
I had companies wanting to sueme for credit card debt and I
(06:38):
felt really, really defeated.
After that point in time, ittook some time for me to pull
myself up by my bootstraps andstart over again, but I knew
that I was an entrepreneur atheart.
So this time around, I decidedlike figure out how these other
companies do it right, becausethey can't all just be relying
(07:00):
on venture capitalist money inorder to fund their businesses.
And that is how I got intobusiness funding and business
credit, learning how to utilizeand leverage other people's
money in order to build mybusiness.
Once I discovered that I wasable to accumulate over six
figures worth of funding for mybusiness in order to move my
(07:22):
business forward, I startedteaching others how to do it.
I raised my credit score from a423 to a 750 in only three
months, and it's just been upfrom there.
But I wouldn't be in thisposition if I didn't have those
struggles, and that's anotherreason why I'm so excited to
chat with you aboutmanifestation, because a lot of
(07:43):
that came into play as wellgetting out of that depression
and the negative thoughts aboutentrepreneurship and really
honing in on what I want myfuture to look like and what my
goals were.
Greg Kuhn (07:58):
You, rita.
You is it fair to say that youtook charge of your inner world
at that time.
Was that a big part of thejourney out, if you will?
Rita Owens (08:15):
Absolutely, absolutely.
I had to make a decision.
I had a newborn baby.
My husband worked full time.
I was working full time, but Iactually was transitioning out
of working full time to stay athome with my baby, and so I knew
that I had to do something.
Greg Kuhn (08:33):
So that begs the question Tell us you know you?
Obviously you're on manifest,the big stuff.
And I like to say, rita, thatmanifesting, well, certainly
it's becoming much moremainstream.
I hear it talked about quiteoften.
(08:57):
As a matter of fact, one of myfavorite podcasts, mel Robbins,
had a podcast just a couple ofmonths ago about manifesting.
It's no longer relegated to thewoo-woo conversations.
It's not even necessarilyesoteric at all.
(09:18):
In fact, manifesting is simplywhat we do, right, we're all
manifesting machines.
We're all manifesting a uniqueversion of life, of this, in
every moment of our lives.
You found yourself in a place,as I did at one point, where
(09:42):
what you were manifesting was, Imean, grossly displeasing is
probably an understatement, isit?
Rita Owens (09:51):
Absolutely.
You know, like I mentioned,with depression, when you're
already down, you know like Ilost my house, my credit score,
money, all of the things thatcould really beat a normal
person down.
I had to make that decision tomove forward and create the
(10:12):
reality that I wanted for myself.
You know the power of thoughtsis so important and how they
shape our reality, and I reallyhad to work hard to control my
thoughts, you know, so that Icould achieve the things that I
wanted to achieve in life andnot let the setback.
You know, hold me back andreally look at it.
(10:33):
As you know, I took an L, butthat L was for learning.
Right, I learned what I neededto learn in order to apply that
to the future and also be ableto relate to others that I work
with, because a lot of them cometo me as well with similar
stories and I can honestlyrelate.
Greg Kuhn (10:51):
Well, and that's a great segue Tell us some about
what your life looks like now.
I mean, I know when you wererelaying your harrowing past I
noticed you had some smiles onyour face.
So I'm making a pretty educated, a pretty reasonable, educated
(11:13):
guess that your currentcircumstances are much different
.
And I know you also havedevoted yourself to helping to
educate not only folks in yourrole as a financial advisor and
counselor.
Also, you have a podcast nowcalled Hood Winked.
(11:37):
So I'm not trying to stack toomany questions on top of each
other, but tell us a little bitabout what your life is like now
and how does Hood Winked playinto that.
What is Hood Winked?
Rita Owens (11:51):
Okay, yes, so life is good.
Life is good.
Now it's so again.
It's so incredible how thepower of thoughts can really
like help to shape your reality.
Never in a million years wouldI have thought that I would have
a successful six-figurebusiness helping others to be
able to secure funding for theirbusinesses.
(12:11):
So I have a thriving businessnow.
The home that I lost intoforeclosure has been restored to
me like 10-fold.
I'm a real estate investor, sonow I have a real estate
portfolio, a seven-figure realestate portfolio.
I enjoy what I do.
I'm not in tech anymore, but Iwork as a consultant, so that's
(12:33):
really amazing and I now havethe freedom to do what I love,
which is helping people, andalso just the flexibility to
spend with my children, which Ihave four of, which is amazing,
and it's something that I wouldnot have been able to do if I
didn't have that situationhappen many years ago With my
(12:54):
podcast Hood Winked.
That is something that wassomething that I worked on
creating.
It took maybe about a year forme to really put the concept out
there, and Hood Winked stemmedfrom me as an entrepreneur going
through several circumstanceswhere I was scammed, where I
took my hard-earned money and Itrusted in another business
(13:15):
owner and in turn, they ended upscamming me.
But it goes a little bit deeperthan that.
It goes as far as businessowners who are really good at
scamming, but they start toprocess a lot earlier.
Right, they use things likebuilding your trust in order to
get you to invest in theirbusinesses and really leaving
(13:38):
you feeling hoodwinked.
The name Hood Winked actuallycame from one of my children's
favorite movies, which is calledHood Winked.
It's a really fun cartoon andit's about these animals that
trick each other.
But I thought it was pretty areally good name for the podcast
because in those circumstancesit really left me feeling like
(14:03):
where did this come from?
Why am I somebody that was atarget of a scam?
I'm a nice person.
These people seem like nicepeople as well.
But I wanted to focus thepodcast Hood Winked not just on
being scammed, but how you canthrive beyond the scam, what
lessons you can learn from that,so that you can avoid making
those same mistakes,understanding that the job of a
(14:27):
scammer is to trick you, so thatif you are ever scammed, it's
not your fault necessarily,because that is their job and
they're really good at it.
So I share stories of otherentrepreneurs who have been in
the same situation as myself andways that they were able to
overcome those situations andreally just thrive beyond the
(14:47):
scam.
Greg Kuhn (14:50):
That's an important point of interest, I would
venture to guess.
Certainly in my experience,folks who are looking to turn up
their manifesting power Ausually aren't really coming
from a place of being completelybroken, if you will.
(15:15):
Typically, I'm running into andworking with people who are
successful.
They want to become moresuccessful and certainly when it
comes to manifesting, no matterhow good we get at manifesting
(15:37):
those parts of our life that aremost important to us, as we
desire, we're going to continueto experience stub toes,
disappointments, lack offulfillment right, I mean,
there's really no.
In my experience, there'sreally no way around how
(15:59):
important our finances are toour life.
Are they more important thanour health and our fitness?
Are they more important thanlove and relationships?
And no, they're not.
But I like to operate with whatI call a I've coined, I like to
call it a Mount Rushmoreapproach to manifesting my life,
(16:22):
and what I mean by that is Ilike to identify like, for
example, in my business.
I like to have at least fourstrong signifiers of success
that I'm going to use toevaluate how well I'm
(16:43):
manifesting my business, andmoney is one of those four, and
my commitment is to this MountRushmore, which would include
opportunities to be a value,high leverage opportunities to
be a value reviews and, you know, public acclaim for what I'm
(17:06):
doing is another one and thenpartnerships with people that
are empowered to empower me andvice versa.
So, of those four MountRushmores, if you will, of my
business, my commitment is thatI won't minimize any of them nor
(17:27):
will I overemphasize any ofthem.
So are you, rita?
You sound like, because youobviously have had a lot of
financial success and that'sexciting, and yet, at the same
time, your success in life ismore than that, isn't it?
Rita Owens (17:52):
Absolutely, absolutely my success in life,
you know, as you mentioned.
You know, having money that'sone thing, but I also enjoy the
people that I meet, I enjoy myfamily.
I enjoy just the thought ofknowing that I'm able to help
(18:13):
others in the position that I'min, you know, right now, and
whether that's through helpingthem not to get scammed through
my podcast or helping them tocreate and build a business
through my business funding.
Those are all things thatreally bring me joy each day.
You know, and those are themost important things.
(18:33):
Of course, money helps, right,we all know that money helps,
but it's not the most importantthing for me, but it does allow
me the freedom to be able to dowhat I need to do.
Greg Kuhn (18:46):
And referencing back to you know some of the
motivations behind why someonewould want to manifest their
life more authoritatively, moreclosely aligned with their
desires.
What let's take a hypotheticalwhat would be a good
(19:09):
hypothetical for a client comingto you right now?
Pretend, well, let's do this ifyou don't mind.
Pretend that that I am yourclient and, as an entrepreneur
or somebody who is, you know, Imean, I don't necessarily have
(19:30):
to be an entrepreneur, I wouldassume, To seek you out.
What sorts of things are yougoing to want to know about me
and, and how are you going to,you know, point me in the right
directions?
What are some of thefoundational principles that you
(19:51):
use to?
You know, to work with people?
Rita Owens (19:55):
That's a great question.
So I do work with those who areinterested in becoming
entrepreneurs or who are alreadyentrepreneurs right, because
we're looking to secure fundingfor their businesses, or, if
there's someone who is lookingto start a business, helping to
educate them on how they canstill utilize other people's
(20:15):
money in order to start buildingthat business.
So one of the things that Ilook for initially is mindset.
That's the most important thing, right?
Having that mindset to reallybe able to push yourself and get
things done is really important, because when it comes to
things like credit, you have towork hard at that.
(20:36):
When it comes to things likebusiness credit and securing
funding, you also have to workhard at that.
You have to have discipline inorder to make sure that you're
making the right decisions.
You know, with the money thatis provided to you that's, you
know, given to you you have tomake the right choices.
So mindset is important.
I will say I'll talk to themabout their mindset.
You know what are their goals.
(20:57):
What do you want out of life?
Is your goal to be able tocreate a business so that you
can leave a legacy for yourselfand for, you know, for your
family?
Is your goal to create abusiness so that you can have
more freedom, you know, to dothe things that you want to do.
I have established businessowners who've been in business
for a long time and a lot oftimes they come to me because
(21:18):
they want to scale theirbusinesses right.
Maybe their business isn'tscaling at the rate that they're
looking for, so they need moremoney infused into their
businesses so that they can dothat.
So I start, you know, talkingto them about their mindset.
What are their goals right andwhat are they currently doing
that's not working for them?
And those are the mostimportant things.
(21:39):
And then, of course, we look at,you know, the things that are
more numbers oriented, likewhat's your current credit score
?
You know, do you have abusiness credit score?
Things like that.
How much money do you have inyour bank account?
What does your business looklike?
What are you selling?
All of those things.
But the mindset is the mostimportant thing, because, no
(22:01):
matter where they are right nowin their businesses, I know that
I can take them to the nextlevel and help them to achieve
the goals that they have set forthemselves.
But they have to have, you know, that in mind and they have to
be able to dream big.
Because if you're a businessowner, you don't want to play
small right.
You don't want your in businessto make money okay and then
(22:23):
also be able to build a businessthat's going to be sustainable.
So you have to be comfortablewith dreaming big and putting
those big dreams out there andbeing able to talk about them.
Greg Kuhn (22:35):
That's.
You know what I love, that I ama huge proponent of keeping it
simple.
First of all, as simple aspossible.
I like to think of a threepronged approach, and you're
speaking to this.
(22:55):
Number one I identify the bestinstruction that I can find, the
best directions that I canfollow.
And then number two I give myvery best effort to follow them.
And then number three while I'mdoing that, I grow my beliefs.
(23:16):
I grow.
There are many ways to do thatand you've been speaking to that
, rita.
Would you talk to us aboutthose three steps, and
especially with some emphasis ongrowing beliefs and how
important that is?
(23:37):
You talked about mindset.
Rita Owens (23:40):
Yes.
So, as I mentioned, things likemindset that takes time, right
that not everybody has apositive mindset.
Not everybody has a backgroundwhere maybe they've seen things
that they think are impossiblebecome a reality for someone,
right?
So in really looking at themindset and growing your mindset
(24:04):
, first you have to make thedecision that that's what you're
going to do, right, and youalso have to make the decision
that, no matter what, you'regonna keep practicing and
striving in order to createpositive thoughts for yourself
and understand that anything ispossible for you if you work
hard at it.
(24:25):
I know for myself, for example,when I started this business, I
just thought, okay, well, I'mgonna try again, I'm gonna try
again, I'm gonna try to createthis business for myself and I
hope that it does well, right,that hoping mindset is not a
mindset that is going to get youthe things that you want to
manifest, right, hoping is notgonna do it, but working hard
(24:50):
and striving and putting goalsand things in place is what
helped me to be able to changemy mindset and really also just
focusing on the little wins,like sometimes entrepreneurs are
really hard on themselvesbecause they compare themselves
to other entrepreneurs and wherethey are in their journey, not
(25:11):
focusing on the wins that youhave in your own journey.
And I believe that those winsare things that can definitely
help with the mindset because itallows you to see progress
being made.
You know what I mean.
So when you see progresstowards your goals being made,
it definitely helps to createthose positive thoughts that you
have.
(25:31):
But even like what I mentionedas far as being scammed, there
are those thoughts that aregonna creep in there in your
mindset, like maybe the fear ofbeing scammed right, and maybe
you're an entrepreneur who isscared of investing your money
or trusting another businessowner because you fear that
(25:52):
you're gonna get scammed.
Well, that fear can alsoattract situations where you
become more susceptible to scams.
So it's really like payingattention to the little things
in your mindset and yourthoughts and identifying those
things and working towardscreating more positivity in your
(26:13):
thoughts.
Greg Kuhn (26:15):
Love that, Scientifically speaking, there
really is nothing that we needto do to make something else
happen, in the sense that causeand effect does not exist
(26:36):
outside of this macro world thatwe manifest and live in and
experience.
However, it is 100% true thatthere are sometimes things that
we need to do to believe that wecan manifest something, and you
(26:56):
know I'll to keep this in a.
I'll use myself as an example.
I am 56 and a half years old.
I'm in the best health andfitness, the best shape of my
life, and I can point to theregimen that I follow.
(27:19):
I drink a gallon of water everyday.
I get a good night's sleep Mostnights.
I so good.
Yeah, yeah, I'm an avid runner.
I eat a healthy diet and I'mgonna make a pretty bold claim
here, but it is scientificallyvalid.
(27:40):
Those things that I am doingare actually not what manifests
my health and fitness.
Those things that I'm doing,however, allow me to believe
that I can manifest the healthand fitness that I am
manifesting.
So do you often?
Do you find yourself?
(28:01):
I'm gonna guess the answer tothis is yes.
You're working with people ontheir mindsets, because when
they come to you, they come toyou with, pretty typically what
they inherited as small kids.
Rita Owens (28:18):
Yeah, that's absolutely correct.
A lot of the people that I workwith, they come to me with no
knowledge of what it is that Ido, and a lot of times they are
shocked at the possibilities ofwhat can be done, even if you
have never sold a product oranything in your business, like
(28:39):
what you're able to be able togain from building business
credit or if you're in theposition to secure business
funding as well, how easy itactually is to be able to do.
A lot of them remind me ofmyself before I discovered you
know, the power of businesscredit and funding.
(28:59):
You know just.
They come to me with a hope anda dream to start a business,
and after we work on thatmindset, they understand that
sky's the limit.
As long as you set yourself upin the right way for your
business, sky is the limit towhat it is that you can achieve,
and so that mindset again isreally, really important,
(29:21):
because for someone like myself,I didn't come from a family
where we had business owners.
Everyone worked a nine to five.
Everybody either had bluecollar jobs or we had a few that
had white collar jobs, but forthe most part I didn't see
someone in the same position asI am, where I'm the boss and I
(29:41):
can create this business andjobs for others.
And so, as I mentioned before,you know, when you have never
seen that happen, you may noteven think that that is a
possibility for you.
And with the clients that Iwork with, a lot of them come
from the same type of backgroundthat I do, which is most likely
(30:02):
because you know I'm attractingthe same.
You know types of people thatyou know are like me, but a lot
of them come from thosebackgrounds where they never
believed that they'd be able toachieve the things that are
possible for them.
Greg Kuhn (30:21):
So what are some examples, then, of things that
you might ask of a client togrow, to grow that mindset, to
start to develop ways of seeingthe world and interpreting the
world.
And here we're starting to getinto your podcast topic too,
(30:46):
because certainly, avoidingbeing scammed is going to be
something dependent on growingmy ability to see, perceive and
understand what's happening, andthat's moldable, isn't it?
Rita Owens (31:05):
Absolutely, absolutely.
I think what's important, froma mindset perspective again, is
being able to honestlyunderstand what it is that you
want out of life.
What do you want and what isthe why behind what it is that
you're doing For people that Isee that are more susceptible to
(31:26):
being scammed?
It's because there's some sortof fear, whether that's a fear
of not having enough money right.
It's the fear of being scammed,it's the fear of missing out.
Those are all things that in meinterviewing you know, people
who have been on the podcast,and also talking to some of my
entrepreneur friends, those twoare all at the core of why they
(31:49):
were scammed.
And, with my clients, I darethem to dream big.
I dare them to write out whatit is that they want out of life
and what are the things thatthey want to accomplish, and
then make a commitment to worktowards those things.
You know, one of the thingsthat I mentioned to you before
is that sometimes people thinktheir dreams are too big.
(32:10):
They don't even want to saythem out loud because they feel
like this will never happen forme, this.
I don't deserve that right,like I don't deserve to have a
seven, eight, nine figurebusiness.
I'm okay with just, you know,making six figures, right.
There's some people who come tome like that and they don't
even want to write out thosedreams and those goals on paper.
(32:31):
And so we work on that mindsetbecause it's really important,
because if they don't believethat they can do it, they're not
going to accomplish it.
The money that I'm able to helpthem secure to build their
business most likely will beblown If they don't have any
goals in mind.
I've seen entrepreneurs get sixfigure or six figure funding and
(32:52):
then that money is gone inthree to four months and they
don't know what happened to it.
And the reason why is becausethey didn't have they didn't
have a plan for the money, theydidn't have any goals and they
were just so excited to get thatmoney because a lot of times
it's more money than you know.
Most people have seen that theymake, you know, poor decisions
when it comes to that.
(33:13):
So we also work on the mindsetof responsibility and a lot of
these things are things that Ikind of weed out in my intake
forms, right, I work with highlevel entrepreneurs and so I ask
questions like that so that Ican understand where people are
in their mindset.
I won't work with somebody thathas a mindset that they're
(33:36):
going to be irresponsible, youknow, with the money, or they
don't really believe in theirbusiness.
That's for me.
That's not my ideal client.
I need somebody that is willingto work on themselves in their
mindset, that believes in theirbusiness and that is going to be
responsible with the money thatwe're able to secure together.
Greg Kuhn (33:59):
And that is a ringing endorsement for a target.
Right, and you just you spoketo that target just now.
I love that.
It makes me think it's one ofthe cool things about manifest
(34:19):
the big stuff about your podcast, about, you know, self
improvement and self empowermentis that we can get access to
someone like you.
Anyone listening can, can hear.
You know you're popping thehood for us and you're sharing
(34:40):
your.
You're laying out a blueprint.
When you talk about the type ofclient that you work with, your
ideal client, you're laying outa blueprint for us and I can't
help but think that you know weall have targets and, as you so
eloquently put, oftentimes we'reselling ourselves far short in
(35:06):
establishing targets wherever weare on that scale.
I certainly think that I meanit.
It it's unquestionable that thebest, the highest potential to
hit a target, the most importantthing for hitting a target, is
(35:28):
to have a target.
I mean, right, you can't, youreally there's no chance of
hitting it if we don't.
And so our how does that?
And I'm thinking about peoplethat are listening, you know,
and I'm listening and I'mhearing you say do I dare to
(35:49):
dream big?
Do I dare to dream big and thenstate it publicly to the
universe, to which, by the way,is you know it's a, it's a great
way to to increase thataccountability and you know, and
that motivation.
I'm listening to you say thatand how do I know?
(36:17):
How do I know if, if I'mdreaming big enough?
Rita Owens (36:24):
Scary, then that means you're dreaming big enough
.
When you dream big, thereshould be some sort of fear
there, right, because it issomething that is beyond your
imagination.
And that's kind of what Imentioned in terms of, like,
sometimes people are just evenscared to say it out loud or put
it down on paper because itscares them, like how dare I
(36:49):
want to be a nine figure earner?
Like you know, like things likethat, where it's like oh, this
is a little uncomfortable and alittle scary to say.
That lets you know that you'redreaming big.
That's what I believe.
Greg Kuhn (37:05):
I love that.
So are you.
Am I correct to say that you'resharing with our audience that
if you're sitting in a placeright now where that big dream
you have is scaring you, that'snot a roadblock that has to stop
(37:32):
you?
Rita Owens (37:34):
Absolutely not, and I really believe that when
things come to us like and Italked to entrepreneurs about
this who come to me with astartup idea, right, if it's
something that really just hasbeen weighing on you, I believe
that there is a reason why thishas popped into your head right,
like there's a reason why youhave this strong feeling of
(37:56):
wanting to create something, andI believe that you owe it to
yourself to try.
You know, I know that with myfirst company, my beauty tech
company, it came out of mereally wanting to have a beauty
salon that I could go to forpeople who look like me and have
the same hair texture as myself.
(38:17):
That was a high quality salon.
It was something that keptcoming up in conversation over
and over again, to the pointwhere I'm like there's nothing
like that out there.
Let me create it.
Right.
It was scary.
I didn't know how to create abrand new you know business but
I did the work because I knewthat it was something that was
(38:37):
important to me and I tested themarket to see if other people
thought the same, and they did.
It just ran out of money.
So, but with that, you know, Istill say that if you wake up
with an idea, and even if youthink it's a crazy idea, you
still owe it to yourself to try.
And again, if it scares you, Ithink that that is you dreaming
(39:02):
big and you owe it to yourselfto figure out how you can make
it happen.
Greg Kuhn (39:07):
I couldn't agree more .
You know, rita, I rememberhearing a researcher from
Princeton talk about her.
She researches human emotionsand the processing of human
emotions, and she says that themost difficult emotion for a
(39:28):
human to process is regret andof regret.
The most difficult regret isthe regret of things not done.
And well, obviously that made astamp on me and I couldn't
agree more.
The idea I like to live my lifeand I journal about this every
(39:57):
morning that I am living my lifetoday as an ally of future Greg
.
And in fact, I know for a factthat future Greg because, by the
way, time is a construct, it'san illusion everything's really
all happening at once.
We don't experience it likethat, but we have energetic
(40:22):
access, full energetic access,to all the previous and future
versions of ourselves.
Well, I know for a fact futureGreg is saying thank you to me
right now for this interview,because A I'm learning a lot.
This is great for me, and Iknow that we're also creating
(40:45):
something of tremendous valuefor folks that are watching and
listening to that.
And I'm not quite ready to wrapup.
Please read.
I wanna ask you definitely, Iwanna pick your brain one last
time about something veryimportant.
And before we do that, if I'mlistening and watching and I
(41:09):
want more Rita Owens, I maybe, Iwant, maybe I'm interested in a
discussion about coaching.
I want motivation, I want tolearn more, I want to see what
you have to say about notgetting scammed, all of those
things.
What are the best and easiestways for people to explore those
(41:29):
things with you?
Rita Owens (41:31):
So the best and easiest way is to head over to
my website, which isreadeeowenscom.
There you'll be able to findways to book appointments with
me.
If you just want to have a chatabout your current situation, if
you want to listen to thepodcast hoodwinked surviving the
scam, which is available on allpodcast platforms, you'll be
(41:53):
able to find that informationthere, or you can type it in as
well to your podcast listeningplatform of your choice, and I
have multiple ways to work withme.
So if you are somebody that justwants to have a chat, you can
go to the website and accessthat information there.
If you want me to take a lookat your business and where you
(42:13):
are right now, I have a freebusiness scan option as well.
You can go to the website andjust run your business through
there and I can let you knowwhat things are lacking in your
business, and then I have someprograms that are available for
you as well, but we do need tohave a discussion first so that
I can recommend the best productfor you.
So those are ways to reach me.
(42:35):
I'm also available on Facebookand Instagram.
I'm Rita Owens is my handle, soyou can find me there on
Facebook and Instagram.
Greg Kuhn (42:46):
Did you give yourself that handle, so you never
forget.
Rita Owens (42:50):
Yeah, the crazy thing is my first handle was I
am Rita Owens.
That got hacked so I had todrop the I am and change it to
I'm.
But yes, it's actually twofold.
So the one thing is it's easy,but then the easy to remember.
But the second thing is I hadissues with really believing in
(43:13):
myself and who I am, and when Iwalk into a room that I'm of
importance, and so one of mycoaches she recommended me to
have my handle be I am RitaOwens.
So when I walk in a room, I amRita Owens, I am who I say I am.
And again, that's one of thosemindset things where you have to
believe in yourself and who youare and that you're important
(43:37):
enough to have a seat at thetable or create your own table.
So it was one of those mindsetthings that I had to
continuously affirm who I am asa person and that's how I came
up with that handle.
Greg Kuhn (43:52):
That's powerful.
It sort of reminds me.
I'm an avid runner and a coupleof thousand miles ago in my
running life, I used theRunKeeper app and every time I
end a run, one of the thingsthat prompts me to do is to rate
my run, and they use a scale offive faces, from frowny face to
(44:19):
elated face.
And I decided a couple ofthousand miles ago, you know
what I do not want to define thevalue of this run based on how
I felt or how far I went.
So I now mark neutral faceevery single time for the same
(44:41):
sort of reason, because it's atotem.
It's a very strong reminder ofa perspective that's really
important to me.
I, rita I definitely hear yousaying this the most successful
people I've worked with have acommon thread that I have
(45:05):
learned to resolve to followmyself, and that is not using
the reality I manifest to defineme, rather to use it to inform
me, you know, to guide me andmove me forward.
And the reason I bring that upis because I can't let you go.
(45:26):
Hey, by the way, before I askyou this, I think you're gonna
have a really cool guest onHoodwinked coming up pretty soon
, so I'm super excited aboutthat.
Rita Owens (45:38):
So you will be joining me as my special guest,
which I cannot wait on,hoodwinked, surviving the scam
next week.
Greg Kuhn (45:47):
Yeah, I want you to grill me on what the heck is
going on.
Since I'm, you know, sometimespeople call me the law of
attraction science guy I wantyou to say what the heck is
going on if we're manifestingour life and sometimes it sucks
so bad, you know, I mean, howcould that even be possible and
(46:08):
what can we do about it?
And I know we've beenaddressing that topic here.
I love this conversation we'vebeen having, incredibly valuable
, and before I took that detourto plug my appearance on your
show, I was starting to ask youa final question, and that is if
(46:31):
you're talking to and I knowyou are on this podcast, you are
talking to someone that needsto hear what you have to say,
probably more than one someone,certainly.
I have needed it.
So there's one right off thebat what would you share if you
(46:56):
had that uninterrupted audiencefrom somebody who's saying you
know, rita, when I love what youhave to say, I love what you're
espousing, I'd like to getstarted on building a better
life for myself?
What do you share with thatperson?
Rita Owens (47:18):
I would share your contact information.
No, you know, I would tell themthat the very first step is
that right them acknowledgingthat they want to create a
better life for themselves, andthen doing the work to really
outline what that looks like,because if you don't have you
(47:40):
know that outline there, thenyou'll never be able to create
that life for yourself.
So, really making thatcommitment to wanting to change
and understanding the why behindit, because that why is going
to drive everything that you doin your business and that why
has to be important enough foryou to keep going, even when it
(48:02):
gets tough, because there's alot of things, a lot of like
roadblocks and things like thatthat are going to come your way,
kind of like what you weretalking about.
Right, we're manifesting all ofthese things, but why are there
still bad things or unfavorablethings happening?
Being able to work through thatbecause your why is important
enough.
(48:22):
So, making sure that you createa list of goals, of things that
you wanna do and then be able toplug those into a roadmap,
which is what I help my clientswith we create.
I create a roadmap specificallyfor each client that I work
with to help them to reach thosegoals, those funding goals that
(48:43):
they have for themselves sothat they can get started the
right way, creating thatplatform for them to be able to
build their businesses up towhere they need them to be.
So, again, the most importantthing is just knowing what you
want.
Knowing what you want, sayingit out loud and creating that
plan to get there.
Greg Kuhn (49:04):
Rita your.
Why is evident in your energyand who you are, what you shared
with us.
You've been so generous with ushere today.
I really appreciate it.
I know that we made good on ourintention to create something
(49:25):
of value here, and I just wannathank you again before we close.
Rita Owens (49:33):
Thank you for having me.
This has been fun and I mustsay that I'm super excited to be
able to continue thisconversation because, as you
mentioned, this conversation isreally important.
I'm excited for your audienceto be able to listen to this as
well, and again I just I reallyenjoyed myself today.
Greg Kuhn (49:53):
I did as well.
Absolutely, I'm gonna joineveryone watching and listening
and thanking Rita Owens one moretime, and also close by saying
to you thank you so much forsharing your time with us.
Is there anything more valuablethat you could share?
(50:15):
No, I don't take it for granted.
Neither of us take it forgranted.
It means a lot.
So until we get to meet againnext time, keep believing and
keep manifesting.
Who are you reallyelu?
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