Scott MacKenzie from Industrial Talk on making manufacturing cool again!

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What a great show it made to have as our guest the one and only Scott MacKenzie, manufacturing advocate and industry commentator extraordinaire!

Scott is managing director of Industrial Talk Media, and he shared his journey from starting an industrial maintenance company to launching a media platform. He emphasized the importance of storytelling in manufacturing and the need to inspire the next generation. Scott discussed the challenges of workforce development, reshoring, and the necessity of better marketing and apprenticeship programs. He highlighted the role of passion and authenticity in promoting manufacturing careers. Scott also touched on the critical need for reliable capital and the potential of the capital market to support manufacturing growth. The conversation underscored the importance of engaging meaningfully with industry professionals and the public to foster a positive perception of manufacturing.

Highlights:

Scott's Journey into Industrial Media
- Scott's background, including taking a company public, retiring, and then starting an industrial maintenance company.
- His initial struggles with the business model of industrial maintenance and his decision to start a podcast to connect with potential clients.

The Evolution of Industrial Talk Media
- The importance of having a platform to share stories and connect with industry professionals.
- Scott's his philosophy of just doing it and overcoming initial fears and challenges.
- The need for more voices in the manufacturing industry and the importance of inspiring the next generation of manufacturers.

Challenges and Opportunities in Manufacturing
- The challenges of reshoring and the need for better marketing and education to attract the next generation of workers.
- The importance of promoting manufacturing as a viable career path and the role of apprenticeship programs.
- The need for better marketing strategies to attract talent and the challenges of finding reliable capital for manufacturing projects.
- Scott's experiences with staff augmentation and the challenges of managing a workforce in the industrial maintenance industry.

The Importance of Passion and Marketing in Manufacturing
- The importance of passion and engagement in marketing and promoting manufacturing.
- Creating landing pages and the challenges of navigating the digital marketing landscape.
- The need for meaningful relationships and engagement with potential clients and partners.
- The importance of showcasing the cool and innovative aspects of manufacturing to attract young talent.

This was a show packed with useful content and advice. You should really tune in the for the whole thing!

Find Scott's superb shows and more at the Industrial Talk website: https://industrialtalk.com/