Market Dominance Guys

Market Dominance Guys

Chris Beall and Corey Frank host episodes with thought leadership that leaves you shaking inside.

Episodes

July 5, 2022 28 min

How many cold-call opportunities have you wasted by pushing hard and fast to sell your company’s product? Today’s podcast guest, Bruce Lewolt, Founder of both JoyAI and Blast Learning, talks about a more caring and effective approach to selling. It starts with switching the goal of that initial call from selling your company’s product to offering prospects a helping hand with a problem or goal they have. Imagine for a moment you’re...

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Training and coaching are essential for the rookie cold caller, and that’s an important part of the life work of today’s guest, Bruce Lewolt, Founder of both JoyAI and Blast Learning. But, as our hosts, Chris Beall and Corey Frank, remind our podcast listeners, even the most experienced and successful cold callers also need coaching from time to time. They can suffer from an inadvertent tendency to drift away from the prescribed pl...

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How do you produce the emotional reaction that you want in those you are cold calling? Bruce Lewolt, Founder of both JoyAI and Blast Learning, has devoted himself to discovering the answer to this question. Bruce joins our Market Dominance Guys, Corey Frank and Chris Beall, to explain how even the most carefully worded message and well-meaning tone and pacing don’t always have the emotional significance to your prospect that you ha...

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What’s the reason customers bought from you and will buy from you again? Don’t know? Look to the end of your buyer’s journey — to the team that helps customers successfully use their purchase. That’s the advice of Ed Porter, fractional Chief Revenue Officer of Blue Chip CRO and today’s Market Dominance Guys’ guest. In this third of three conversations with our podcast’s hosts, Corey Frank and Chris Beall, Ed suggests that you find ...

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Whether you’re new to sales or a seasoned cold caller, you no doubt have a go-to way of starting a phone conversation with a prospect. Excellent! But how’s that working for you? Ed Porter, the fractional Chief Revenue Officer of Blue Chip CRO is our Market Dominance Guys' guest. He talks today about scripts, pattern-interrupts, and the art of conversation with our hosts, Chris Beall and Corey Frank. As Chris points out, that fi...

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May 31, 2022 27 min

If a company isn’t experiencing success, the finger of blame is usually pointed at the sales department. Ed Porter, the fractional Chief Revenue Officer of Blue Chip CRO, is here to say that it ain’t necessarily so. Ed joins our Market Dominance Guys, Chris Beall and Corey Frank, on today’s podcast to talk about his experience in helping companies ferret out the real culprits — and it’s not always the sales reps. In exploring the p...

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May 24, 2022 34 min

How often do salespeople need to be trained? Most people would say, “Once during onboarding should do it.” “Not so,” says Dan McClain, Sales Director at ConnectAndSell. As today’s guest on Market Dominance Guys, Dan talks with our host, Chris Beall, about the importance of periodically sharpening sales reps’ skills. In this second of their two-part conversation, these two sales guys, both amateur chefs, agree that knives work bette...

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You’re no doubt familiar with the buyer’s journey, but what do you know about the seller’s journey? Dan McClain, Sales Director at ConnectAndSell and today’s guest on Market Dominance Guys, shares his personal journey as a salesperson with our host Chris Beall in this first of a two-part conversation. Starting at the beginning of his career, Dan tells the story of how he got into sales straight out of college, what his early sellin...

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May 10, 2022 27 min

“When you share your life nuggets, you don’t know when it’s going to matter to someone,” observes Elena Hesse, our Market Dominance Guys’ guest and the Vice President of Operations of Thomson Reuters’ tax and accounting professionals in this third of three podcast episodes with our hosts, Chris Beall and Corey Frank. For the past four years, Elena has led the “NoTimeToRead Book Club” for #GirlsClub, an organization dedicated to cha...

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“When you go to a doctor, do you want that doctor to be excellent — or okay?” Elena Hesse, our Market Dominance Guys’ guest and the Vice President of Operations of Thomson Reuters’ tax and accounting professionals, poses this question to our podcast hosts, Corey Frank and Chris Beall. Their answer — and yours too, no doubt — is that they want doctors who love their job and do it extremely well. Elena, Chris, and Corey talk about ho...

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April 27, 2022 30 min

“If you’re not curious, you’re not going to be a good sales rep.” That’s the well-considered opinion of our Market Dominance Guys’ guest, Elena Hesse, Vice President of Operations of Thomson Reuters’ tax and accounting professionals. As a naturally curious person herself, Elena has observed that “You can’t be speaking more than you’re listening” if you’re going to learn what you need to know about your prospects and their businesse...

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April 20, 2022 47 min

The triumphs, rewards, and prosperity of the customers he serves is at the heart of everything today’s Market Dominance Guys’ guest does. Meet James Townsend, Vice President of Customer Success and Growth at ConnectAndSell, as he discusses with our host, ConnectAndSell CEO Chris Beall, the different ways that sales has changed in the 10 years since James joined the company. They compare acquiring data on prospects, targeting the ri...

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Does the thought of placing a cold call make you tense, nervous, embarrassed, or tongue-tied?

Today’s Market Dominance Guys’ guest, Gavin Tice, a sales instructor for ConnectAndSell’s Flight School, says not to worry about this awkwardness. He even says it’s an okay place to start. What a relief, huh? Our hosts, Corey Frank and Chris Beall, talk with Gavin today about how a standard operating procedure — in this case, a tried-and-t...

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What’s a pattern interrupt? And how can it help you break down the resistance most people feel when ambushed by a cold call? Donny Crawford, Director of Conversation Optimization at ConnectAndSell, joins our Market Dominance Guy, ConnectAndSell CEO Chris Beall, on a Selling Power webinar hosted by Founder Gerhard Gschwandtner. These three conversation experts share some little-known tricks of the cold-calling trade, one of which is...

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March 23, 2022 29 min

When you’re making a cold call, is the voice you’re using an effective voice? Or could it use a little fine-tuning so that you can engender trust with your prospect — the trust needed to secure a discovery meeting? Donny Crawford, Director of Conversation Optimization at ConnectAndSell, joins our Market Dominance Guy, ConnectAndSell CEO Chris Beall, to walk you through how to find your most effective cold-calling voice. In previous...

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March 15, 2022 21 min

Are you motivated to help the prospects you’re cold-calling? Jennifer Standish, Founder of Prospecting Works, joins our Market Dominance Guys, Corey Frank and Chris Beall, in this third of a three-part conversation to talk about different approaches to this process we call “sales.” Thinking of a sale as a “win,” implies that sales is a contest between you and your prospect — and your prospect is the loser. Does this sound like caus...

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March 8, 2022 25 min

Would you hang up on your grandmother? Of course not! Jennifer Standish, Founder of Prospecting Works, joins our Market Dominance Guys, Corey Frank and Chris Beall, in this second of a three-part conversation to talk about the perfect voice for cold-calling success.  Certain voices cause people to react in a positive way, and it turns out that a female over the age of 60 has the perfect voice to get that positive reaction needed to...

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Jennifer Standish, Founder of Prospecting Works, is preaching to the Cold Calling Choir when she says that cold calling trainers don't spend enough time working with their people on their delivery. Jennifer and our Market Dominance Guys, Chris Beall and Corey Frank, all believe that a great script that hits all the points but has a terrible delivery won't get you any appointments. However, a great delivery — even if you'...

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February 22, 2022 40 min

How do you de-risk your company? Marketing and business consultant John Orban and our Market Dominance Guys, Chris Beall and Corey Frank, wind up their four-part conversation by offering our listeners a great deal of advice about how to balance potential risk. These three sales scholars delve into the potential problems of forecasting your company’s success, the possible perils of determining the market value of your sales pipeline...

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Do you believe that the cold calls you make are an interruption in your prospect’s day? Well, they definitely are! But to what purpose? Marketing and business consultant John Orban and our Market Dominance Guys, Chris Beall and Corey Frank, use part three of a four-part conversation to take this inherent problem in sales and look at it from a different angle. Chris cites the podcast he did with ConnectAndSell’s Matt Forbes, whose e...

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