EP36: Celebrating a win isn‘t anything, it‘s just preparing for the next thing.

In this episode, Corey and Chris continue their conversation with a high Beta Market Dominance Practitioner MaxSold CEO, Sushee Perumal. aka "the skinny kid from India," MaxSold CEO, Sushee Perumal starting with why he felt he could successfully start an airline and his escape route when that failed. We open with Chris tying together his tapping of the bells analogy and plunging into Sushee's story which ultimately leads to MaxSold's growing success through a path of science, rather than simply tossing out millions of marketing dollars hoping it will work.

Chris reminds us, and Sushee agreed strongly that sometimes we have to wait before we can celebrate a win, funding, goals achieved.

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Some of the questions Corey and Chris ask Sushee include:

What do you do to regain laser focus on business?

What does the end in mind look like?

How do you get unstuck with your team? Sushee answered, "That's the hardest thing. The psychology of moving the people to the other side, how do we as a unit make the decision? It's not a force of will. Have we considered all the pros and cons of the lists? How can we articulate all the things that go into trying to make that decision? One big voice can overpower to convince people their way is the right way, but you still need to consider and hear from everyone to get their input. What are the unknown unknowns?"

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The complete transcript of this episode is below:

Chris Beall (01:04):

Discover is whether you should continue to engage because the only currency we run out of all the time is time. And we get reminded of that all the time when something happens that reminds us, all we have is time, right? We've all had events like that in our lives. And so I just think it's fascinating that we often think it's about money, it's about data, it's about analysis, but when you come right down to it, it's usually about being humble, believing in what you offer as potential, that you are an expert at something, you have some value, and then having conversations to find out where the fit is. I call it tapping the bells. I think that we've said this before, but I'll say it again, if somebody presented you with the problem, I have a thousand bells, but only 10 of them are bells. 990 of them just look like bells.

And we're going to put a bell up in the bell tower and it's going to have to ring once an hour on the first hour, twice on the second hour, and by the time we get up to noon, it's got to ring 12 times, and if it's made of clay, it's going to fall apart. Your job Sushee, without being able to do anything other than interact with the bells, is to figure out which ones are made of brass and which ones are made of clay. All you can do is tap the bells, right? That's the conversation. All you can do is have the conversation and see if it resonates. If it resonates, then it's worth moving forward and finding out if you like the other features for the thing. And I think you've just been exceptional at doing that through your career.

Did you do that in the airline business? It seems to me, if you would ask five people for advice about starting an airline, six of them would have told you not to do it.

Sushee Perumal (02:41):

Absolutely. And I think that's the skill, as you said