EP35: Magic Technology Doesn‘t Mean You Can Execute a Business.

Chris and Corey's guest, Sushee Perumal, CEO of MaxSold tell us to take cautious steps when the tank is full of funding. Some of the highlights in this episode include:

Driving the concept of MaxSold's tagline, "From the sponge under the sink to the Ferrari in the driveway, we sell everything in two weeks." concept is the fact that live auctions were not and are not meeting the market needs. Sushee is the perfect example of Market Dominance, as well as a very likable person to know and work with. Hear this first of a two-part interview about the shortest path to market dominance.

From owning an airline because he wanted to cut his teeth in entrepreneurship, to dominating the market in relocation and downsizing services. Chris noted, "This is the end of the commute economy." This is because the relocation option we have completely turned this upside down in the recent months of COVID-19 - work from home forever.

Sushee explains how he chose to maximize the opportunity by minimizing the risk. Just because you have magic technology, doesn't mean you can execute new business.

Chris asked him, "Does this assessment process take 10 years before you put gas in the tank?" You'll have to listen to the surprising answer. How did he make the transition? He learned that you don't dominate by hiring a bunch of C-Suite staff. He also learned from his failed and struggling competition that you don't throw expensive parties as part of your ROI plan.

Be incremental. Be resourceful. Ask for advice - humbly. It helps that he embodies the value of being humble and likable.

----more----

----------------------

ConnectAndSell allows your sales reps to talk to more decision-makers in 90 minutes than they would in a week or more of conventional dialing. Your reps can finally be 100% focused on selling, even when working 100% from home since all of their CRM data entry and follow-up scheduling is fully automated within ConnectAndSell’s powerful platform. Your team’s effectiveness will skyrocket by using ConnectAndSell’s teleprompter capability as they’ll know exactly what to say during critical conversations. Visit ConnectAndSell to learn more. Conversations matter.

Uncommon Pro - Selling a big idea to a skeptical customer, investor, or partner is one of the hardest jobs in business, so when it’s time to really Go Big, you need to use an Uncommon methodology to gain attention, frame your thoughts, and employ a sequencing that is familiar to convince others that your ideas will truly change their world. Through Uncommon Pro’s modern and innovative sales, scripting, and coaching toolset, we offer a guiding hand to ambitious Sales Leaders and their determined teams in their quest to reach market dominance. Today is the day things change. It’s time to get “uncommon” with uncommonpro.com.

The complete transcript of this episode is below:

Corey Frank (00:37):

Excellent. Welcome to another episode of the Market Dominance Guys with Chris Beall, and Corey Frank. So today I've put on a jacket, Chris combed his hair, and we actually have a guest that is worthy of the Market Dominance Guys to pretty up. And it's said that the things you own often end up eventually owning you. And I think if that's the case, Chris, then certainly our next guest has found the unlock key, if you will, to setting free your world again.

MaxSold. We have Sushee Perumal from MaxSold, CEO and Founder. MaxSold is one of North America's largest and fastest growing relocation, and downsizing simplification firms, auction houses. And simply put, if you got transferred to Omaha, and Sushee is going to tell us a little bit about this, you get transferred to Omaha, God forbid, and had just inherited a great uncle's estate in Vermont, or you simply want to declutter or to simplify your life, MaxSold is the answer. All you have to do is engage with them and they'll do all the work, and they send you a check. And so the CEO of MaxSold, Sushee Perumal, is with us today and his story, I think what Sushee and I have talked about, his story is up to this point, one that's probably worthy of at least a Joe Rogan roll cast, Joe Rogan podcast, I should say. But since we can't do that, he's going to have to settle for a couple of broken down sales guys like us. So welcome to the Market Dominance Guys, Sushee. It's a pleasure to have you.

Sushee Perumal (02:03):

Great. Thank you, Corey. It's a pleasure to be on the show. And I'm a big, big fan, and probably put in about a hundred miles listening to your podcast, and often I'm