EP35: Magic Technology Doesn‘t Mean You Can Execute a Business.

Chris and Corey's guest, Sushee Perumal, CEO of MaxSold tell us to take cautious steps when the tank is full of funding. Some of the highlights in this episode include:

Driving the concept of MaxSold's tagline, "From the sponge under the sink to the Ferrari in the driveway, we sell everything in two weeks." concept is the fact that live auctions were not and are not meeting the market needs. Sushee is the perfect example of Market Dominance, as well as a very likable person to know and work with. Hear this first of a two-part interview about the shortest path to market dominance.

From owning an airline because he wanted to cut his teeth in entrepreneurship, to dominating the market in relocation and downsizing services. Chris noted, "This is the end of the commute economy." This is because the relocation option we have completely turned this upside down in the recent months of COVID-19 - work from home forever.

Sushee explains how he chose to maximize the opportunity by minimizing the risk. Just because you have magic technology, doesn't mean you can execute new business.

Chris asked him, "Does this assessment process take 10 years before you put gas in the tank?" You'll have to listen to the surprising answer. How did he make the transition? He learned that you don't dominate by hiring a bunch of C-Suite staff. He also learned from his failed and struggling competition that you don't throw expensive parties as part of your ROI plan.

Be incremental. Be resourceful. Ask for advice - humbly. It helps that he embodies the value of being humble and likable.

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The complete transcript of this episode is below:

Corey Frank (00:37):

Excellent. Welcome to another episode of the Market Dominance Guys with Chris Beall, and Corey Frank. So today I've put on a jacket, Chris combed his hair, and we actually have a guest that is worthy of the Market Dominance Guys to pretty up. And it's said that the things you own often end up eventually owning you. And I think if that's the case, Chris, then certainly our next guest has found the unlock key, if you will, to setting free your world again.

MaxSold. We have Sushee Perumal from MaxSold, CEO and Founder. MaxSold is one of North America's largest and fastest growing relocation, and downsizing simplification firms, auction houses. And simply put,