EP41: Manufacture Trust at Scale and Pace to Grow Exponentially

 

The rate of growth SADA has experienced gives them credibility when their CEO, Tony Safoian explains that in order to scale you have to manufacture trust at pace. 

SADA does one thing exceptionally well, they transform companies into a cloud solution partnering with Google. Yes, that's paraphrasing, but as a Google Cloud Premier Partner, SADA Systems has gained global accolades as an exceptional service provider with proven expertise in enterprise consulting, cloud platform migration, custom application development, managed services, user adoption, and change management. They do what they do REALLY well. They do it so well that ConnectAndSell turned to them to move from AWS to a better solution on the Google platform.

 

Learn from Tony in this episode of Market Dominance Guys, then join us for the next episode where Corey and Chris continue the conversation.

 

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The complete transcript of this episode is below:

 

Corey Frank (00:34):

So welcome everybody to another episode of the Market Dominance Guys with your host, Corey Frank, and with me, as always is the Sage of Sales, Chris Beall. And Chris, you know that we don't do this often, but when we do, it's usually because we run out of things to talk about. No, it's usually because we have a interesting, compelling, face melting guests that usually has something to offer to the community, which is growing every day. And today we have the CEO of SADA, Tony Safoian. Tony, did I pronounced that correctly.

Tony Safoian (01:09):

Perfectly, Corey.

Corey Frank (01:11):

Great. Tony, as the CEO of SADA is able to lasso all the mystery and complexity and value of the Cloud, where all the bags of money and blood live in a world without... and we're all laughing, we'll talk about the key word that we use there in a minute. But Tony runs one of the top Cloud consultancy service providers in the world. In fact, I think, Tony, wasn't it a year or two ago that you were Google's Top Cloud Partner of the Year. I think it was, so as modest as I'm sure you are, Chris and I, like to get the accolades out of the way at the top. So I think Chris, turn it over to you, how did you meet Tony and why, because we talk about a lot of folks we come in contact with in our world, that Tony should be in the hot seat for the Market Dominance Guys today?

Chris Beall (02:06):

Well, I just got lucky. I'm a customer of SADAs, made a big decision to move from AWS to Google Cloud, based on the fact that the Google Cloud folks will actually join in with us and help with the marketing, and ultimately, maybe, even the co-selling of our product, which is something we didn't see out of the other guys. And it provided another bunch of wonderful things, too, cost savings and superior technologies, superior speed. You know how speed centric we are, we're really speed centric. So we had a great experience working with SADA, effectively, as the folks who brought us into Google Cloud. So they were our vehicles, so to speak, to get there and get there successfully, and very quickly. We moved 14 production systems over there in a matter of a few weeks. And then the great-great insane, good fortune of getting to go down to Austin and participate in a test drive of ConnectAndSell with Tony's team.

And I can only report, it was a riot. It was really fun. They killed it. There were dead bodies everywhere. Talk about blood. There was blood on the floor, it was flowing. They actually, unlike test drives, they didn't just do it, but they made money to do it, I believe.

Corey Frank (02:06):

Really.

Chris Beall (03:22):

I'll have to leave it to Tony to say if they really made money doing it. And so now we're each other's customers. And then he kindly invited me onto his podcast, Cloud N Clear, and we had a lot of fun there. And so I got to tell all my stories there, but Tony didn't-

Corey Frank (03:35):

Oh, love it [crosstalk 00:03:35]-

Chris Beall (03:35):

... get to tell all his story. So now it's your turn, Tony, how did we get into this craziness? Tell us [crosstalk 00:03:42]-

Tony Safoian (03:43):

I don't know. I love the hot seat, that's all I got to say. Thank you for inviting me.

Chris Beall (03:47):

We're lucky. We're lucky to have you.

Corey Frank (03:49):

And I'm curious, Tony, when you saw a weapon like ConnectAndSell in the test drive, I always like to get into the blood and guts and of the dials and the epiphany and the exponential amazement that happens as it creeps across the floor, as people realize you can talk to more than one person an hour or so. So that was kind of where the test drive was, and what are seeing thus far? And in a business perspective, I'm just always curious to see a little bit of Inside Baseball of how you've been