Market It With ATMA

Ever wonder why some businesses thrive while others struggle despite seemingly solid marketing efforts? The answer lies in something surprisingly fundamental yet frequently overlooked: strategy.

Bryan Acosta, CEO of Advent Trinity Marketing Agency, breaks down why marketing strategy serves as the crucial foundation for business success. With sobering statistics—97% of businesses fail, website conversion rates average a mer...

Brooke Hoffman, Business Development Manager at Questco, shares how Professional Employer Organizations (PEOs) help businesses thrive by managing HR responsibilities while business owners focus on growth and revenue generation. Her journey from being "HR's worst nightmare" to helping businesses navigate the complexities of employment showcases the value of outsourcing specialized functions.

• PEOs co-employ ...

Xavier Egan, CEO of PolicySage, revolutionizes policy analysis by transforming the overwhelming task of tracking legislation into a streamlined, AI-powered process. His innovative platform converts what traditionally takes analysts 40-60 hours into minutes, enabling organizations to better understand and respond to the 150,000-200,000 bills proposed across the country each legislative session.

• PolicySage originated from ...

Ron Wadley, owner of Insurance for Texas, explains how business owners can protect their financial futures through customized insurance solutions that address industry-specific risks and common misconceptions about liability exposure.

• Journey from high school math teacher to corporate insurance to independent agency owner
• Focus on churches, early childhood education centers, and technology businesses
• Common m...

Angel Mosley, founder of Cybase Risk Management, shares her journey from media studies to becoming a cybersecurity expert with over 20 years of experience helping small businesses and nonprofits protect themselves from digital threats.

• Starting her career in media before switching to computer science after learning about the salary differences
• Focusing on small businesses and nonprofits because they're often t...

Kimball Sinclair shares how his wife Debbie's cancer journey led them to create Sinclair Apothecary, a natural remedies business rooted in their faith and commitment to holistic healing. Their mission transformed from traditional ministry to helping others find wholeness through natural plant-based products.

• Kimball's understanding of ministry changed after a profound conversation with his dying father who told...

Suizan Schacherer, owner of Square Peg Marketing, shares her journey from corporate media to entrepreneurship and reveals how her 30+ years of experience helps small and medium businesses create sustainable growth strategies.

• Suizan's background includes working for major companies like ABC Disney and CBS before starting her own marketing business
• Creating Square Peg Marketing allowed Suizan to maintain valuab...

Jen Perez, the Leverage Maven AKA "The Spicy CEO", shares her journey from studying sexology to becoming a financial consultant, putting a unique twist on business finances with her upcoming book "69 Ways Money is Like Sex." She reveals how her personal financial struggles inspired her mission to help business owners handle their finances without feeling intimidated or embarrassed.

• Creating a differen...

Dan Dalton, founder of P314 Consulting, shares how understanding personality profiling can help young adults make better career choices and improve family communication dynamics. His 30+ years of experience in leadership and HR led him to develop a program that helps identify personality types and leverage their strengths.

• P314 Consulting focuses on self-awareness and personality profiling to improve communication
• ...

Matt Yigit shares his journey from software engineer to founder of Tiles Workshop, where guests create beautiful Turkish mosaic lamps while enjoying authentic coffee and baklava in a supportive, structured environment.

• Turkish mosaic art has historical roots in Roman, Ottoman, and Byzantine empires
• Unlike paint-and-sip concepts, this experience lets participants create functional art for their homes
• Workshops...

Sameer Ranjan, founder of Catenate Corp, shares how his AI-powered talent assessment tool Maya Maya is revolutionizing how businesses understand, develop, and retain their employees beyond traditional resume screening.

• Maya Maya evolved from an earlier product designed to help students identify optimal college and career paths
• The platform uses behavioral assessment to evaluate 84 different personality parameters t...

Bryan Hayes, co-founder of Convrzn AI, shares his journey from commercial real estate broker to tech entrepreneur and how his innovative voice AI assistant is transforming business communication and lead management.

• Leaving commercial real estate in 2022 when interest rates rose and deals dried up
• Working briefly at debt collection agencies before being told he was "just the sales guy"
• Creating Con...

Jessica Marion's journey from personal struggle to educational innovator exemplifies how lived experience can spark positive change in communities. Drawing from her own childhood learning disabilities, Jessica established Marion Child Care University in Arlington after 25 years in the industry, creating an educational haven that champions diversity and community engagement.

What immediately stands out about Jessica&ap...

David Lloyd from Flo Water shares his journey from long-COVID recovery to water evangelism, revealing how proper hydration dramatically improved his health and energy levels. His personal experience led him to a mission of bringing cleaner, more effective water to businesses and communities across North Texas.

• Advanced seven-step purification process eliminates 99.9% of contaminants including nanoplastics and forever che...

What happens when a dental industry veteran decides to revolutionize teeth whitening? You get a mobile service that brings professional results directly to your doorstep at half the price.

On this episode of Market it with ATMA, we're joined by Heather Walker, owner of Brite Smiles by Heather, who's reimagining how we approach teeth whitening. Drawing from her 30 years of dental experience, Heather shares how CO...

Ever wondered how therapists maintain boundaries while genuinely caring for their clients? Dr. Galit Birk reveals the delicate balance in this illuminating conversation about mental health, entrepreneurship, and personal growth.

As founder of Core Counseling and Wellness, Dr. Birk (affectionately known as "Dr. G") shares her unexpected journey from aspiring trauma specialist to relationship counseling expert. Rat...

Shikilia Caro, founder and CEO of Shea Asset Management Group, shares her journey from insurance underwriter to creating a diversified financial services company offering real estate, insurance, and financial advisory services. Her story demonstrates how adapting to challenges and having a clear vision can lead to sustainable business growth over more than two decades.

• Started her business in 1999 after relocating from N...

Jessica and Deanna, owners of Social Bee Events, share their journey from friendship to business partnership, explaining how they transformed a passion for event planning into a thriving business during the pandemic.

• Started as Jessica's solo venture for grazing tables and catering in 2019, before partnering with Deanna in 2020
• Target clients are busy professionals who want memorable events but lack time to pl...

Rebecca Gorman shares her journey from struggling with immune system issues to founding Wholly Redefined Counseling and Therapy, where she provides holistic therapeutic approaches that integrate mind, body, and spirit.

• Personal healing journey inspired Rebecca to pursue a master's in marriage and family therapy
• Uses Internal Family Systems therapy to help clients integrate different emotional parts
• Focus...