Market It With ATMA

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Bernard Goor, a seasoned B2B SaaS executive with more than 25 years of experience across sales, marketing, customer success, and go-to-market leadership.

Together, they dive into one of the biggest challenges businesses face today: fragmentation between teams. From sales and marketing to onboarding and customer success, Bernard explains why misal...

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Jim Ross, current Mayor of Arlington, Texas, to talk about leadership, business growth, and the power of relationships in building both organizations and cities.

From his early experience in the U.S. Marines and undercover law enforcement to building a successful law firm and leading one of the fastest-growing cities in Texas, Jim shares the principles t...

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Cassie Davidson, Senior Director of Marketing, Communications, and Public Relations at the Humane Society of North Texas (HSNT).

With a 97% live release rate, HSNT is redefining what high-impact animal rescue and nonprofit leadership look like in North Texas.

This conversation goes beyond animal welfare.

It’s about building trust, scaling a mission-d...

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Samantha Ybarra, founder and lead attorney of Ybarra Law Firm, a Texas personal injury law firm serving the Dallas-Fort Worth area and the Rio Grande Valley.

As a first-generation college graduate, Samantha built her firm with a clear mission: to serve clients — especially Spanish-speaking communities — with clarity, trust, and real communica...

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Becky Gerro, Director of Development at the River Legacy Foundation, to explore how gratitude, environmental education, and nonprofit leadership can create lasting impact in a community.

Becky shares how the River Legacy Nature Center in Arlington, Texas connects thousands of students and families with the outdoors through hands-on environmental educatio...

Pressure reveals every crack in leadership.

In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Anthony “Tony” Brock, retired Navy Commander, former intelligence officer supporting SEAL teams, and CEO of Compass Leadership Partners.

Tony shares powerful leadership lessons from Special Operations and translates them directly into the realities of business leadership, team alignme...

With over 40 years of experience in commercial banking and commercial real estate lending, Joni shares powerful insights on leadership, relationships, community involvement, and what it truly takes to scale a business responsibly.

Susser Bank, founded in 1959, has remained relationship-driven and community-focused — proving that trust, transparency, and accountability never go out of style.

🔑 Key Topics...

Since 2016, Michael has led Arlington’s oldest and largest business organization, representing over 1,000 businesses and nonprofits, with a mission to champion economic and community prosperity.

🔑 Key Topics Covered

1️⃣ The Framework for Economic Growth

The Chamber’s strategy focuses on four pillars:
 • Grow (helping members grow professionally and in business)
 • Foster (driving ov...

In this episode of the Market It with ATMA Podcast, Bryan sits down with Mayor Laurie Bianco of Dalworthington Gardens, Texas to discuss servant leadership, city growth, and long-term planning.

With a background in education and public service, Mayor Bianco shares how leadership rooted in relationships, trust, and accessibility shapes a thriving community.

🔑 In this conversation:
 • What “servant leader...

In this episode of the Market It with ATMA Podcast, we sit down with Jeff Williams, former Mayor of Arlington, Texas, CEO of Graham Associates, and author of The Unity Blueprint.

Jeff served three terms as mayor of Arlington, where he helped orchestrate billions of dollars in public-private partnerships that reshaped the city’s economy, culture, and national presence. Under his leadership, Arlington became home to icon...

In this must-watch episode of the ATMA Podcast, host Bryan Acosta, CEO and co-founder of Advent Trinity Marketing Agency (ATMA), sits down with strategic business leader, entrepreneur, and capital advisor Clifton Norwine.

Clifton Norwine is a Managing Partner at Inquest Advisory Capital Partners and oversees more than $200 million in multifamily assets. With over 30 years of experience across real estate, media, corporate en...

We sit down with marketing director Ryan Shinn to unpack how mission-led strategy, targeted outreach, and humble leadership scaled enterprise roofing results while keeping a human touch. From AI to handwritten notes, we trace what still works and why it matters.

• Ryan’s path from retail to B2B marketing
• Reframing telemarketing into targeted outreach
• Mission, vision, and goal cadence that drives ownership
...

We dive into Carol Tam’s 30-year journey from questioning closing costs to building a boutique commercial brokerage that blends CCIM rigor with real-world warmth. Strategy, grit, and clear boundaries shape her approach to investing, planning, and leading with integrity.

• curiosity about fees leading to broker and CCIM expertise
• investment-first thinking on timing, capital, and holding period
• redefining succe...

We sit down with Queen N'Kima of Queendom Arts Consulting to unpack how a fractional COO builds systems that honor real life, drive execution, and create sustainable growth. From $10.5M raised to reviving a college venture program, we break down ethics, psychology, and process.

• shifting from arts consulting to serving professionals and orgs
• defining a fractional COO and clean transitions
• core values as a market e...

We sit down with architect and founder Gueston Smith to explore how movable, modular spaces unlock access, speed, and real-world connection for brands and communities. From ADA-inspired roots to award-winning mobile classrooms, we map the path from idea to impact with clear steps any owner can apply.

• origin story tied to accessibility and architecture
• reimagining trailers as executive-grade work and retail spaces
•...

We sit down with nurse and coach Nakia Fleming to explore how women can “bloom anywhere” by building values-based habits, community, and a realistic plan. From empty nests to new careers, we trade balance for harmony and walk through her Rooted in Six method.

• moving from nursing to personalized coaching
• serving empty nesters and women in transition
• the wildflower metaphor and resilience
• why commu...

A single hour can change how you see yourself. That’s the promise behind Nightflower Boudoir, and in this conversation, Nelly shares how she guides clients from nerves to genuine confidence with a process built on care, creativity, and skill. We get into the intimate origin of her studio’s name—a night-blooming cactus that opens fully for a brief, luminous moment—and how that image fuels her mission to help ...

Welcome back to Market It with ATMA! 👋 In this essential episode, host Atma is joined by Dolly Chevalier, Founder of Mission Complete and a seasoned financial professional with over 20 years of leadership experience, including 25 years as an Army veteran. Dolly shares her powerful journey from the military to the finance industry, driven by a passion to educate people on financial independence and ensure families are protected.

Rich Ashton shares his 55-year entrepreneurial journey from real estate to running a successful service company, revealing how he transformed struggling employees into exceptional leaders through an accidental leadership book that began as internal training blogs. His approach to developing leaders by breaking through their perceived limitations has created an exceptional company culture with remarkable employee retention in an ind...