Market Like a Hotshot – Episode 12
"Who Really Owns Your Brand?"
If you think you own your brand… think again.
In this week’s episode, Jeff and James go deep into one of the most overlooked, and most dangerous, blind spots in business: the moment your customers decide your brand belongs to them.
From the Cracker Barrel logo controversy to Disney Parks’ bold changes, from the nostalgia of Saved by the Bell to the infamous New Coke disaster, we break down real-world examples of brands that underestimated the emotional equity their customers had invested… and paid the price.
Here’s what you’ll discover in this episode:
- The “Brand Ownership Paradox” – why the second your audience connects with your brand, you stop being the sole decision-maker.
- The Emotional Tripwire – how even a small change can trigger massive backlash (and how to spot it before it happens).
- The Change Management Playbook – strategies to evolve your brand without alienating your most loyal fans.
- The Growth vs. Loyalty Dilemma – how to scale and innovate without breaking the bond that makes your brand valuable in the first place.
Whether you’re running a small business, scaling an agency, or steering a global brand, this episode will give you the frameworks and real-world case studies to protect your brand equity while still moving forward.
Because here’s the truth: Your logo, your products, your messaging — they may be yours legally, but emotionally, they belong to your customers. Ignore that, and you risk losing everything you’ve built.
Don't forget: Market Like a Hotshot LIVE! is happening on September 3rd at the Framingham State Innovation Center in Framingham, MA. Seats are filling quickly! Reserve yours now!
Register for the event here: https://business.metrowest.org/events/details/market-like-a-hotshot-live-business-after-hours-11420
Stream more episodes of Market Like a Hotshot on Spotify, or wherever you get podcasts!
Stay up to date with your favorite hotshots!
#crackerbarrell #savedbythebell #DisneyD23 #DisneyWorld #marketing #podcast
James
@jvfsolutions on Instagram
https://jvf.com
Jeff
@aimcbizhealth on Instagram
https://aimcbizsolutions.com
Market Like a Hotshot
@marketlikeahotshot on Instagram
https://marketlikeahotshot.com
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