All Episodes

October 27, 2025 33 mins

Market Like a Hotshot – Episode 20: Measure Like a Hotshot

Most businesses are drowning in numbers that don’t matter. Impressions, likes, followers… they look good on paper, but they don’t pay the bills.

In this episode, we expose the myths that keep entrepreneurs stuck and show you exactly what to measure if you want real growth. You’ll discover:

The 5 biggest lies about marketing metrics (and the truths that will save you money)

The “Hotshot Measurement Stack” that turns chaos into clarity

Think you know which channel is working? This episode will make you question everything you thought you knew about ROI

If you’re ready to stop guessing, stop chasing vanity metrics, and finally see which marketing dollars are actually working, this episode is your wake‑up call.

Your Hotshot Challenge: Pick one revenue‑driving metric this week, track it, and watch your decisions sharpen overnight.


Stay up to date with your favorite hotshots!

James:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@jvfsolutions⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://jvf.com⁠⁠⁠⁠⁠


Jeff:⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠@aimcbizhealth⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://aimcbizsolutions.com⁠⁠⁠⁠⁠


We now have Merch!

⁠⁠⁠⁠⁠@marketlikeahotshot⁠⁠⁠⁠⁠ on Instagram

⁠⁠⁠⁠⁠https://marketlikeahotshot.com⁠⁠⁠⁠


#Entrepreneurship #BusinessGrowth #Delegation #Leadership #CompanyCulture #SmallBusiness #StartupLife #MarketLikeAHotshot



Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.