Why Your Marketing Strategy Should Come Before Sales Hiring
Hiring a sales team before you’ve nailed your marketing strategy? That’s like trying to drive a car with no gas! In this episode, Jeff and James break down why marketing isn’t just a nice-to-have. It’s the foundation for sales success!
We get into:
- How strong positioning and messaging make sales scalable.
- Why demand generation needs to come before cold calls.
- Real stories of startups that hired sales too early—and what it cost them.
- The marketing strategy you need before you onboard your first rep.
Whether you're scaling a startup, refining your go-to-market strategy, or trying to align sales and marketing teams, this episode gives you the clarity (and fuel) to do it right.
Grab your bagel, your hot chocolate, or whatever fuels your genius, and hit play to Strategize like a Hotshots!
Stay up to date with your favorite hotshots!
James:
@jvfsolutions on Instagram
https://jvf.com
Jeff:
@aimcbizhealth on Instagram
https://aimcbizsolutions.com
We now have Merch!
@marketlikeahotshot on Instagram
https://marketlikeahotshot.com
#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com