Episode 23: Influence Without Followers
Tired of chasing likes and follower counts that don’t translate into real business? In this episode of Market Like a Hot Shot, Jeff & James break down why influence isn’t about vanity metrics and is actually more about reputation, trust, and the conversations happening behind the scenes.
We dive into the dark funnel, the hidden world where buying decisions are made long before anyone clicks “follow.” You’ll learn how to spot the hidden power players who drive referrals, how to turn clients into megaphones for your brand, and how to build credibility that spreads in private spaces like Slack groups, mastermind circles, and community chats.
Are you a small business owner, entrepreneur, or service provider who want to grow without obsessing over social media numbers? Then this episode is for you! It's packed with actionable marketing tips as we show you how to:
• Build trust that spreads invisibly.
• Create advocates who recommend you in conversations you’ll never see.
• Anchor your credibility with events, podcasts, and insights that move markets.
If you’ve ever thought, “Why doesn’t my follower count match my actual influence?” then this episode is your wake‑up call.
Stop chasing numbers and start building the kind of reputation that wins deals, grows businesses, and lasts.
#SmallBusiness #EntrepreneurLife #MarketingTips #BusinessGrowth #Influence #DarkFunnel #MarketLikeAHotShot
Stay up to date with your favorite hotshots!
James:
@jvfsolutions on Instagram
https://jvf.com
Jeff:
@aimcbizhealth on Instagram
https://aimcbizsolutions.com
We now have Merch!
@marketlikeahotshot on Instagram
https://marketlikeahotshot.com
#SmallBusiness #EntrepreneurLife #PricingStrategy #MarketingTips #BusinessGrowth #KnowYourWorth #MarketLikeAHotshot
Episode 23: Influence Without Followers
Stop chasing vanity metrics — start building the kind of reputation that actually moves markets. Jeff & James break down the “dark funnel,” hidden power players, and how to turn clients into megaphones for your brand.
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