Market MakeHer Podcast

Market MakeHer Podcast

Get better with your "finance-sis" and dive into the world of investing without the bro-talk. Picture yourself learning how to invest alongside two friends: a beginner investor like you and a formerly licensed 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast. We ask the questions you are thinking and answer with fun analogies, demystifying the jargon - from "Her" perspective. We share free tools and resources so you not only know how it works, but also how to actually invest. Get free fin-lit resources at: www.marketmakeherpodcast.com

Episodes

April 9, 2026 35 mins

We’re back from spring break! 😎 Lately, we've been seeing posts on social media that say something like, “If you want $100,000 a year in passive income, you just need to own (X) much stock.” That sounds simple… but it left me wondering: what does that actually mean?

Jess Inskip already taught us what stocks are and helped break it down by starting with the basics back in the first few episodes. We’ve briefly talked about when ...

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We're continuing our deep-dive into one of the most fascinating moments in market history: the dot-com bubble - and what happened after it burst. 

[This is part 2; listen to episode 101 for part 1!]
  
You’ve probably heard of companies like Pets.com, the infamous dot-com failure, and Amazon, which somehow survived a 90% stock collapse and went on to become one of the most powerful companies in the world. But what actual...

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Don’t Beat the Market; Be the Market.

You hear about index funds everywhere…on TikTok, from your finance friends, even on our Market MakeHer merch (yes, the “Index Funds and Chill Shirt” is real). But what are they, really? And why do people say you should have them in your portfolio.


In this episode, I asked Jess to break it all down for us, starting with the jargon. We dig into why index funds are the simplest way to inv...

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Yes, we’re back down “The Fed” rabbit hole, err um, history lesson that we can learn from as self-directed investors.

Okay, so this one surprised me. There was actually a time when the U.S. economy was… chill? From the mid-80s to the mid-2000s, inflation stayed low, growth was steady, and recessions barely made a dent. Jess Inskip calls it The Great Moderation — basically, the Fed’s calm era, when they learned that communication an...

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February 25, 2026 34 mins

This week’s episode is for our newbies, our beginner investors, and those who might need a little refresher/check-in on their basic personal finance goals. 

If you feel completely in the dark when it comes to investing, or you're just getting started in your investing journey, this episode will illuminate you! ✨✨✨ We’ll give you “the why,” “the how,” and “what to do first.”

We start with why investing matters (prices rise over ...

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We're back! And since everyone keeps comparing the AI boom to the dot-com era (and asking if we're in a similar bubble) we decided to kick off Season 3 by taking us all down another rabbit hole to see what really happened.

In this episode, Jess and I take you back to the 1990s — when optimism was sky-high, money was cheap, music was great, and anything with “.com” in its name could send Wall Street into a frenzy. We unpack...

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February 16, 2026 1 min

🎉 Season 3 is officially here.

After a long hiatus, Market MakeHer is back with a whole new season and a major upgrade.

Launching February 18, this season goes deeper, wider, and smarter.

Expect rabbit holes (the good kind):

  • How the Federal Reserve was formed and how it actually works
  • A full breakdown of the dot-com bubble
  • Index funds, ETFs, and how to truly “index fund and chill”
  • Advanced topics like repo markets… explained in plain...
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Hi Money Coven — it’s Jessie 💜 This isn’t just any episode… it’s our 100th episode! And to celebrate, we’re doing what we do best: learning from the past so we can invest smarter in the future.


In this episode, Jess and I take you on a tour through the most pivotal stock market moments of the last 100 years to see what we can learn from each jump scare. 😱 From the Great Depression to the COVID crash, we break down what happene...

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If you’re still early on in your investing journey, you may have some questions like: “What if I’m totally wrong and lose money?” or “Am I even using my 401(k) and Roth the right way?” Some of you had those exact questions and wrote in asking for answers.

In this episode, Jess and Jessie answer your top investing questions—from the biggest mistakes beginners make (guilty 😅), to handling fear when you’re in a trade, to how retireme...

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Ever hear someone say “the yield curve is inverted,” but have no idea what that means? Or people talking about the “10-year” yields and not knowing why that matters? Or what "bond prices and yields have an inverse relationship" means?? Saaaaammmeeee.

In this episode, we’re definitely getting a bit more advanced, but it’s important to grasp these concepts as best as you can, because it will really help you understand how th...

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The investing world has a lot of jargon. It can sometimes seem like another language. But it’s not hard to learn, you just need the right teacher to teach you the terms in the right order. Because just like your money compounds with interest, so does your investing knowledge. ;)

Check out Part 1 of Investing Jargon (episode 33 or 94) where we covered the first 19 terms that build upon each other. For example, you have to know what c...

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Has anyone ever told you a “hot tip” about a stock to buy? Or do you see suggestions about sectors ETFs to invest in right now on TV or social media because it’s a good time to invest in “xyz industry” for “___” reason?

We’re going to learn how to zoom out, look at all the factors, and actually figure out if a company or industry is a good investment for our individual investing styles. This week, Jess Inskip teaches me, Jessie DeN...

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What are dividend stocks and how do they work for you in your investing portfolio? Maybe you already know what a dividend is, but do you know how to actually use that knowledge to build a better portfolio? In this episode, Jess Inskip (the investing expert) breaks down dividend investing in a way that finally made it click for me (Jessie DeNuit - the novice). We’re not just learning what dividends are, but how they can support diff...

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Sometimes, the smartest move you can make is going back to the basics. After 33 episodes of learning this language, I realized something: investing terms aren’t just jargon—they’re building blocks. Terms compound, just like your money should!

And when you understand them in the right order, everything clicks. That’s why we’re replaying this episode. Jess walks me through essential concepts like capital, stocks, IPOs, mutual funds, E...

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This is the era where the Fed found its backbone...and yeah, it was messy.

We start with how the Fed pegged interest rates during World War II to keep government borrowing cheap, which meant it couldn’t raise rates, even as inflation hit 20% in 1947. Yeah… not ideal. That moment of tension led to the 1951 Treasury-Fed Accord, where the Fed basically said, “We need boundaries.” And just like that, monetary policy and politics went on...

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Before the Fed existed, J.P. Morgan literally had to bail out the banking system. That’s when the U.S. realized depending on wealthy individuals to prevent financial collapse wasn’t sustainable—and the Federal Reserve was born.

In this episode, I (Jessie!) try to wrap my head around how the Fed went from an emergency backstop in 1913 to one of the most powerful institutions in the world. Jess helps me trace the Fed’s messy glow-up: ...

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In this episode of Market MakeHer, we’re answering your questions and breaking them down in a way that actually makes sense. Questions we answered:

– What the Taco Trade is (yes, it involves tariffs, chicken, and market moves)– How to figure out if a stock is “good”, including forward P/E ratios, earnings growth expectations, and analyst reports– The difference between High-Yield Savings Accounts and Money Market Funds, and how risi...

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Choosing the best brokerage firm for your investing needs might seem overwhelming, but we're here to help! Most brokerage firms now offer $0 account minimums and commission-free trades. That’s the standard, not the standout.

These brokerage firms really compete in their tools, features, and support. That’s where your needs come into play.

Your life will change. Maybe you’ll buy a home, get divorced, get married, start a business, hav...

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If you have debt or you have money, you’re in the credit market, whether you realize it or not. It’s the largest market in the world, and it impacts everything from your mortgage and auto loan to the savings account you earn interest on. Understanding how it works can help you make smarter decisions about when to refinance, borrow, or invest.

Think the Fed controls your mortgage or car loan rate? Not exactly. In this replay, we unpa...

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Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company.

In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the eco...

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