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May 9, 2025 33 mins

Let’s break down how sector investing works—because sometimes, the easiest way to give your money a job is by starting with an entire sector instead of picking just one company.

In this episode, we explain the 11 sectors of the stock market using something called GICS—the Global Industry Classification Standard (sounds fancy, but we’ll make it make sense). You’ll learn the difference between cyclical sectors that thrive when the economy is booming (think financials, tech, consumer discretionary) and defensive sectors that hold strong even when times get tough (like healthcare, utilities, and consumer staples).

Money flows from one sector to the next as the economy moves through the business cycle. From early recovery to late-stage expansion to recession—every stage favors different sectors. We’ll show you how to spot the rotation, understand sector tailwinds and headwinds, and use that insight to build smarter investing ideas.

By the end, you’ll be able to answer:
Am I playing offense or defense with my portfolio? And is it time to switch?


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Market MakeHer is an investing education podcast taught by a 15-year finance expert to her friend, a beginner investor. Our mission is to demystify the stock market and make financ

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