Market or Pitch

Wrap up 2022 with an all-new episode of "Market or Pitch!" In Volume 28,  Yesenia and Corey give their holiday takes on the recent success of the 2022 FIFA World Cup and how it sets up for the next tournament to be held in North America in the appetizer segment (congrats Argentina!). For the entree segment, the duo discusses key advertising and communications trends that will make a major impact in 2023. Finally, Corey an...

This Thanksgiving, we're giving our community twice the episodes in this doubleheader! In Volume 26, our hosts Yesenia and Corey talked about Disney's unexcepted CEO reversal decision in the appetizer segment. For our entree round, the duo discussed the 2022 Midterms and the so-called "Red Wave" that wasn't. Plus, how political messaging (or lack thereof) is affecting perceptions on the policy front. Like, ...

The second episode of our doubleheader continues! In Volume 27, Corey and Yesenia dive into one of the biggest stories taken the industry by storm - Twitter. The team discusses the ramifications of Elon Musk's takeover and whether or not Twitter can survive this situation. In our first segment, the duo talked about the representation of Black and Indigenous people in Black Panther: Wakanda Forever as well as why it is importan...

Everything is good in 3s! "Market or Pitch" returns for a brand new season after its latest series run "Freestyle." In the Season 3 premiere, Corey Davis and Yesenia Reinoso return with a sleek modern look and a unique component to the show. In Vol 25, the duo enters the world of crisis management and reputational monitoring after the Kanye West debacle. First, in the appetizer segment, we offer our thoughts on ...

The Season 2 finale is here! In Volume 24 (aka Ep. 12) of "Market or Pitch," Corey and Yesenia take a walk down memory lane for a quick recap of the season. An important jumbo-size episode highlights three critically important topics all audiences must know. In the final appetizer segment, the duo speaks about the new remote-hybrid model that has forever changed the corporate landscape. Will companies adjust? Second, in t...

n Vol 23 (aka Ep. 11), Season 2 of Market or Pitch heads into its final laps with a tapas-style episode. The tapas-sized appetizer segment takes a look at two up-and-coming industries. The first half centers around the rise of the cannabis industry and how effective messaging will address the benefits and challenges as it builds its base. The second half highlights the metaverse and how marketers and communicators decipher which in...

In Volume 22 (aka Ep. 10), Yesenia and Corey dive right into the conversation with two headlines dominating the airwaves. In the appetizer segment, the duo discusses the puzzling techniques and lack of accountability in political advertising due to a legislative loophole that allows individuals to legally lie. Is it worth the reputation risk? Then in the entree segment, it's the slap heard around the world! The team talks abou...

In Volume 21 (aka Ep. 9), Corey and Yesenia deliver a triple-sized appetizer segment in tapas form! For this episode, the duo offers their input on the following news: a follow-up to Volume 20's segment on the MLB lockout (hint: it's over!), AMC's experimental ticket pricing structure, and Nestle's controversial product decision to stay in Russia. Earlier in the episode, the team gives their thoughts on Women&ap...

In Volume 20 (aka Ep. 8) of Market or Pitch, co-hosts Yesenia Reinoso and Corey Davis continue on their Season 2 path with a heavy dose of reputation. The duo analyzes two major newmaking topics that highlight those dilemmas respectively. First, in the appetizer portion, the MLB Lockout currently has baseball in its worst PR crisis since the 1994 Strike with no end in sight (as of now). Second, in the main entree segment, the ongoi...

The 2nd half of Season 2 kicks off with a bang! Market or Pitch, the podcast, returns from the winter hiatus with a sports-themed episode centered around the 2022 Winter Olympics and Super Bowl 56. In Volume 19 (aka Ep. 7), using a special "4-quarter" game format, Corey and Yesenia offer their marketing and PR insight around the hot topics of the biggest sporting events. 

In the 1st quarter, the team discussed th...

In Vol 18 (aka Ep. 6), Yesenia and Corey wrap up the first half of Season 2 with a look into the crystal ball for 2022! First, the duo discussed the massive success of "Spider-Man: No Way Home" across the cinema industry and the ramifications surrounding it in our appetizer segment. Next, we dive into the main course where we talked about the diplomatic boycott of the 2022 Beijing Winter Olympics and how messaging will pl...

In Volume 17 (aka Ep. 5) of "Market or Pitch," Yesenia and Corey are back from the Thanksgiving break to discuss what they did during the break and what has changed in the second year of "COVID Thanksgiving." With the holidays upon us, we wish our Jewish friends a Happy Hanukkah which ended on December 6th. For our appetizer segment, we dive into the NFL's surprising uptick in ratings and what that means fo...

In Volume 16 (aka Ep. 4) of "Market or Pitch," Yesenia and Corey discuss the rise of the influencer economy and its impact across industry sectors in the appetizer category. Finally, in a double entree and dessert segment, the team has a deep conversation on the overall messaging failure of the COVID-19 pandemic and how the ramifications crossed over affecting other societal areas. Based on the recent headlines of Green B...

In Volume 15 (aka Ep. 3) of "Market or Pitch," Yesenia and Corey celebrate a very special anniversary - the podcast is officially turning one year old! We take a moment to reflect on our favorite moments from the past year as well as what has been a highlight for us since last October. We then dig into our appetizer by tackling the breaking news of Facebook changing its name to "Meta," and the implications surro...

In Volume 14 (aka Ep. 2) of "Market or Pitch," Yesenia and Corey dive into the world of empathic marketing and how it needs to be adapted in all marketing and communications. The duo also wrapped up Hispanic Heritage Month with an important discussion about colorism after the "In The Heights" movie scandal which occurred this past summer. Finally, listen to a special partnership announcement between "Market...

In the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled wi...

In the season 1 finale (Vol 12) of “Market or Pitch,” Corey and Yesenia dedicate the last episode of the season in celebration of Women’s History Month. The duo discussed how brands brought important female policy issues to light and Burger King's IWD tweet controversy. We also analyzed why minority-owned media companies deserve financial equity and PR's role in the fight against implicit bias. The team also offered some ...