Episode 11 - Alex Sarnow - Spruce Confections

In this episode of Market Plate, host Michael Wangbickler speaks with Alex Sarnow from Spruce Confections about the challenges and opportunities in the baked goods industry. They discuss the company's growth plans, market trends, specialty baked goods, and the challenges faced by the industry, including staffing and pricing. Alex shares insights on building relationships in the wholesale market and the importance of marketing strategies. The conversation concludes with Alex's favorite product and thoughts on the future of Spruce Confections.

Takeaways

• Spruce Confections has been around since 1992, starting from a home kitchen.
• The company has four retail locations and two commercial bakeries.
• Growth plans for 2025 focus on expanding wholesale and local business.
• There is a demand for specialty baked goods like gluten-free and vegan options.
• Pricing of ingredients like butter and eggs has significantly increased.
• Consumers are willing to spend more for quality baked goods.
• Building relationships with coffee shops is crucial for success.
• Staffing challenges are a common issue in the baking industry.
• Marketing strategies are evolving as the company grows.
• Alex's favorite product is a gluten-free breakfast bun that tastes like an English muffin.