Episode 16 - Michael Dean - Cali Sober

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Michael Dean from Cali Sober about the emerging market of THC-infused beverages. They discuss the challenges and opportunities in the beverage industry, particularly focusing on the rise of alternative drinks among younger consumers. Dean shares insights on building a brand, navigating regulations, and the importance of effective marketing strategies. The conversation also touches on funding strategies and advice for aspiring entrepreneurs in the beverage space.

Takeaways

• The THC beverage market is rapidly evolving and expanding.
• Cali Sober targets a younger demographic seeking alternatives to alcohol.
• Building a beverage brand requires significant investment and strategic planning.
• Understanding state regulations is crucial for success in the THC market.
• Effective marketing strategies are essential for brand visibility and growth.
• Networking within the beverage community can provide valuable support and insights.
• Cash flow management is critical for sustaining business operations.
• Identifying and targeting specific consumer demographics can enhance brand loyalty.
• Investing in strong branding is vital for standing out in a competitive market.
• Learning from mistakes is part of the entrepreneurial journey.