Episode 17 - Liz Butts - Sprinkle Pop

Summary

In this episode of Market Plate, host Michael Wangbickler speaks with Liz Butts, founder of Sprinkle Pop, about her journey from cake decorating to creating a successful sprinkle business. They discuss the challenges and opportunities in the food and beverage industry, the importance of understanding customer needs, current trends in the sprinkle market, and effective marketing strategies. Liz shares insights on regulatory compliance, the significance of delegation in business, and her growth plans for the future.

Takeaways

• Liz Butts transitioned from a finance career to cake decorating.
• She identified a gap in the sprinkle market and launched Sprinkle Pop.
• The business focuses on unique and customizable sprinkle options.
• Natural colors are becoming a trend, but they often lack flavor.
• Marketing strategies have shifted towards Amazon for better customer acquisition.
• Licensing deals with popular brands can expand market reach.
• Seasonal flavors and colors drive sales throughout the year.
• Regulatory compliance is crucial for scaling a food business.
• Delegation is essential for business growth and efficiency.
• Finding the right people is key to overcoming operational challenges.