Episode 20 - Jason Burke - New Primal

Summary

In this conversation, Michael Wangbickler interviews Jason Burke, the founder of a successful meat snacks company. Jason shares his unexpected journey into the food industry, driven by personal experiences with health and nutrition. He discusses the challenges of entrepreneurship, including funding, supply chain issues, and the importance of maintaining core values while adapting to consumer demands. Jason emphasizes the need for focus in business strategy and the significance of leveraging e-commerce platforms like Amazon for growth. The conversation concludes with valuable insights and advice for aspiring entrepreneurs in the food and beverage sector.

Takeaways

• The journey into the food industry can be unexpected.
• Personal health experiences can drive business innovation.
• Entrepreneurs must learn to navigate challenges in real-time.
• Funding is crucial for sustaining a food business.
• Product evolution is key to meeting market demands.
• Supply chain issues can significantly impact product availability.
• Maintaining core values is essential amidst challenges.
• Focus on one sales channel before expanding to others.
• E-commerce platforms are vital for modern business success.
• Transparency with consumers builds trust and loyalty.