Episode 7 - Vincent Beretta - Tres Lecheria

In this episode of Market Plate, host Mike speaks with Vincent Beretta of Tres Lecheria about the challenges and opportunities in the food and beverage industry, particularly in the dessert sector. They discuss the journey of Cubes Baking Company, the impact of the pandemic, market trends towards clean label products, and the importance of efficiency and sustainability in production. Vincent shares insights on navigating current headwinds, capacity constraints, and effective marketing strategies, as well as valuable advice for new entrepreneurs in the industry.

Takeaways

• Vincent Beretta has extensive experience in the food and beverage industry.
• Cubes Baking Company was founded with a focus on high-quality, scratch-made desserts.
• The pandemic forced a pivot to wholesale distribution, which became successful.
• Market trends show a growing demand for clean label and organic products.
• Sustainability practices are becoming increasingly important in the industry.
• Rising egg prices are a significant challenge for dessert producers.
• Capacity constraints are limiting growth opportunities for Tres Lecheria.
• Efficiency in production is crucial for maintaining profitability in wholesale.
• Trade shows are essential for networking and marketing in the food industry.
• New entrepreneurs should focus on keeping costs low and learning from mistakes.