Episode 9 - Alanna Ti'a - Sugar, Butter, & Flour

In this conversation, Alanna Ti'a shares her journey as a solopreneur in the baking industry, discussing the challenges and opportunities she faced while establishing her home bakery. She emphasizes the importance of adapting to market trends, understanding cottage food laws, and leveraging SEO for business growth. Alanna also addresses supply chain issues, pricing strategies, and offers valuable advice for aspiring bakers.

Takeaways

• Alanna Ti'a pivoted from calligraphy to baking due to market demand.
• She operates a home bakery and has streamlined her processes for efficiency.
• Google SEO and automated customer feedback have been crucial for her success.
• Understanding local cottage food laws allowed her to expand her business.
• Staying updated with baking trends is essential for customer satisfaction.
• Supply chain issues, especially with eggs and chocolate, have impacted pricing.
• Alanna encourages giving free samples as a marketing strategy.
• She emphasizes the importance of customer feedback in shaping her offerings.
• Future trends include dessert tables and unique flavor combinations.
• Alanna advises aspiring bakers to prepare thoroughly before launching their business.