All Episodes

May 15, 2024 39 mins

We sat down with Isabel Rittenberg, CMO of Marble. Marble is a "wallet for your insurance," allowing users to manage all their insurance policies in one place. 

Isabel shares with Kathryn her career journey from ed tech to FinTech to her current role at Marble. She discusses Marble's data-driven approach to target customers throughout their insurance lifecycle and shares insights into their data organization and processing methods.

Isabel highlights Marble's extensive use of data to personalize marketing campaigns and target specific user segments effectively. She discusses the importance of leveraging AI to enhance the user experience, such as developing an AI bot to provide personalized insurance insights. Isabel also explains how Marble utilizes data to identify business opportunities for partners, such as targeting homeowners in tornado-prone areas for specialized insurance campaigns. 

Overall, the interview provides valuable insights into Marble's data-driven marketing strategies and Isabel's approach to leveraging data to drive business growth and enhance the user experience in the insurance industry.

Guest Quote: 

“We would rather go to a small, targeted group that matches our parameters, then do that sort of spray and pray technique I mentioned before: So, really great getting granular with our queries. It's not uncommon for us to end up with a targeted campaign that might only go to, let's say, 400 people. But, those 400 people fit exactly in the parameters that we have, and then the  engagement sort of speaks to this. The fact that we're targeting correctly, you know, we'll see… 40 to 50 percent open rates.” - Isabel Rittenberg

Time Stamps:

  • (01:36): Isabel’s Morning Data Routine
  • (04:31): A Very Specific Customer
  • (08:35): The “Self-Identifying” Customer
  • (09:45): How Isabel Pulls Her Data
  • (11:59): Using AI to Ask Questions
  • (15:00): Going with your Gut?
  • (20:32): Data Creating Business Opportunities
  • (26:43): Creating a Need in the Market
  • (32:59): The Gold Rush

Links:

Follow Isabel on Linkedin

Follow Deluxe on Linkedin

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.