Marketers Barely Managing
Surviving Mondays together. Every Monday, we marketers face a new week with the same old challenges: colleagues who think they know our craft as well as we do, managers who drop random ideas as new strategies to execute, technologies threatening our jobs, and audiences waiting in their basements for us to make a mistake. We vent. We relate. We commiserate. We get through another Monday. Together. Enjoy the show. Dabble into the WhatsApp community. Survive this week being all the marketer you can be.
Episodes
Rachel takes on the classic "you're in marketing, do something" ask this week, the one where a loved one keeps her in their back pocket as a threat to whip out on customer service reps. Cue her husband, who goes in hot on every call and, when all else fails, drops the "my wife works in social media" card (spoiler: it doesn't work, and it never has). Rachel breaks down why the tag-a-brand-and-watch-them-scramble era ...
Rachel takes on email marketing this week — and she's not shy about it: she's not a fan of receiving it, even though she knows exactly how to run a campaign. She draws a hard line between scraping or buying email lists (don't) and the real, opted-in exchange that makes email marketing worth doing in the first place. From there, she makes her case for SMS and WhatsApp messaging as the channels marketers are sle...
Rachel Moore discusses the paradox of AI in the workplace, highlighting how AI mistakes are often overvalued compared to human expertise, and emphasizing the importance of valuing human employees in the age of AI.
Join the WhatsApp community
And... hang in there.
Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http:...
Rachel Moore reacts to a viral video by GenSpark AI showcasing AI's attempt to run a lemonade stand, highlighting the limitations and humorous failures of AI in real-world scenarios.
This episode explores the implications for marketers and the importance of human oversight in AI applications.
"Making a hundred dollars is the goal"
"Scaling AI is more complex than it seems"
"Humans are still needed in the AI era"
Chapter...
Rachel Moore discusses the importance of scheduling and content calendars in marketing, emphasizing how strategic planning enhances effectiveness and coordination in marketing efforts.
Join the WhatsApp community
And... hang in there.
Chapters
00:00 Introduction to the importance of scheduling in marketing
01:56 Why timing matters in content publishing
03:45 Content calendars as a tool for coordination
07:06 Misconceptions...
In this episode of Marketers Barely Managing, Rachel Moore explores the challenges and opportunities of managing marketing tools and the importance of curiosity and adaptability in the marketing profession.
Join the WhatsApp community
And... hang in there.
Chapters
00:00 Introduction: Managing Marketing Tools and Mindset
02:15 Variety of Marketing Tools and Preferences
04:14 The Role of AI and Curiosity in Marketing
05:15 ...
Rachel Moore vents about weaponized incompetence (and if you've worked with Rachel and feel targeted, she's probably talking about you). Also why do people managers fear confrontation when that's their whole freakin' job?
Join the WhatsApp community to carry on the catharsis and commiserating beyond the episode.
Takeaways
Repeatedly explaining the same information wastes time and resources.
Weaponized incompetence is a ...
Rachel Moore explores the challenges marketers face when promoting themselves, sharing personal anecdotes and practical insights on self-marketing, confidence, and leveraging metrics.
Come on over to commiserate on our WhatsApp community!
Chapters
00:00 Introduction: Why Marketers Struggle with Self-Promotion
02:24 Rachel's Personal Experience with Conference Activation
04:51 The Paradox of Marketers' Creativity and Self...
Rachel discusses the magic of scheduling and the misconceptions around marketers being always on. It highlights the use of scheduling tools beyond marketing and the need for setting realistic response expectations.
Join the WhatsApp community to carry on the catharsis and commiserating beyond the episode.
Takeaways
- Scheduling tools are used beyond marketing
- Realistic response expectations are necessary
Chapters
<...Rachel Moore shares her insights on the realities of marketing, the challenges of working with non-marketers, and how to navigate the emotional landscape of the profession. This episode offers encouragement and practical advice for marketers facing everyday frustrations.
00:00 Introduction and the purpose of the podcast
02:00 Why non-marketers often misunderstand marketing
03:56 The importance of strategic thinking ove...
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