Every business gets asked the question 'So what do you do?' but few people know how to answer it in a way that will generate interest from the person asking.
In this episode we walk through a powerful and proven 4-Step framework for constructing a HOOK STATEMENT that will help you deliver a Clear, Concise and Compelling way to describe what you do.
Once you adopt this strategy and make it your own you will have a REAL competitive advantage and become a standout in your field with the ability to attract more clients to your business.
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