Marketing 101 for Chiropractors

Ever felt the plan stall because a patient’s weight kept their knees sore and their back flared no matter how clean the adjustments and rehab were? We dig into a practical, ethical way to add GLP‑1s and peptides to a chiropractic practice—without hiring staff, stocking meds, or gambling your ad accounts. Jessica, a veteran PT turned healthcare marketing and telehealth operator, walks us through the exact five‑part system she uses t...

Referrals represent the foundation of a thriving chiropractic practice, yet most practitioners leave this crucial growth engine to chance. When patients come to you through a trusted friend or family member, they arrive with pre-established confidence in your abilities and demonstrate significantly higher lifetime value than those acquired through advertising.

The modern practice landscape has pushed many chiropractors tow...

Are you constantly chasing new patients for your chiropractic practice while watching potential patients slip through your fingers? You're not alone. The hard truth many chiropractors face is that pouring more money into generating leads doesn't solve the fundamental issue plaguing most practices.

The number one marketing mistake chiropractors make isn't about attracting attention—it's failing to conver...

Something significant happened in early 2025 that's affecting chiropractors across the country - Meta rolled out their new AI systems, completely changing how Facebook ads work. The precision targeting tools we relied on for years have vanished, replaced by artificial intelligence making decisions about who sees your ads. The results? Lower quality leads, inconsistent delivery, and a lot of frustrated practice owners wondering...

What's the number one marketing question chiropractors are searching for right now? How to gain visibility online and build trust before patients walk through the door. The answer lies in mastering local SEO and leveraging your reputation – fundamental building blocks that can transform your practice's growth trajectory.

Your Google Business Profile serves as your digital storefront in today's healthcare mar...

Are your Facebook and Google ads generating plenty of leads but few actual patients? You're not alone. The frustration of watching potential patients ghost you after initial contact is all too common in healthcare marketing.

Converting clicks to patients requires more than just generating leads—it demands a systematic approach to nurturing those connections into booked appointments and actual show-ups. Without an effe...

When was the last time your marketing made potential clients say "WOW"? In this eye-opening conversation with John "JD" Dwyer from the WOW Institute, we dive deep into marketing strategies that generate what he calls "avalanche leads" – not just a trickle of prospects, but a flood of qualified potential clients ready to buy.

JD challenges the conventional wisdom of brand-building marketing wit...

Ever feel like you're throwing money into a black hole with chiropractic marketing? The constant cycle of Meta ads, Google campaigns, and agency-hopping without sustainable results is a common frustration we hear from practitioners nationwide. 

The solution lies in building a marketing flywheel – a self-reinforcing system where visibility, trust, and referrals create momentum that grows over time without requiring con...

Every chiropractor knows the challenge: you need new patients, but which marketing channels actually deliver the best return on investment? In this revealing conversation with Scott Desgrosseilliers from Wicked Reports, we dive deep into the often-misunderstood world of marketing attribution and how it can transform your practice's growth strategy.

Scott introduces us to the concept of "reverse funnel math" ...

Does this sound familiar? You're spending money on ads, generating leads who eagerly share their contact information—and then they completely ghost you. Worse yet, when your team follows up, they get the dreaded "STOP" text. It's frustrating, expensive, and entirely fixable.

The disconnect happens because most practices fundamentally misunderstand the psychology of digital leads. That person who opted i...

Have you ever considered what your patients are absorbing while sitting in your waiting room? In this eye-opening conversation with Greg Zoldy of ChiroMedia, we explore the often-overlooked power of internal marketing in chiropractic practices.

Greg shares his compelling journey from nearly tanking a successful practice to developing a revolutionary digital signage solution that transformed his patient communication. After...

Are you obsessing over likes, clicks, and funnels while overlooking what truly builds a thriving chiropractic practice? In this eye-opening conversation, we explore why grassroots marketing strategies remain the most powerful trust-building tools for chiropractors, even in our digital-first world.

The data doesn't lie: 92% of people trust recommendations from people they know over any form of advertising. Face-to-face...

The digital marketing landscape has undergone a radical transformation, and if you've felt your practice marketing struggling lately, artificial intelligence is likely the culprit—and your potential savior. 

This eye-opening exploration of AI's impact on chiropractic marketing cuts through the confusion to deliver actionable insights for practices facing declining lead quality and rising acquisition costs. The tr...

Discover the powerful yet overlooked marketing tool that's hiding in plain sight for every chiropractor—your Google Business Profile. Despite being completely free and taking less than 15 minutes to optimize, this digital asset is frequently neglected, costing practices valuable new patients every day.

The statistics are eye-opening: a staggering 90% of potential patients check your Google Business Profile before deci...

Taking a pause from traditional marketing advice, this powerful conversation with Dr. Mel Krug explores the deeper personal patterns that may be blocking your practice growth and business success.

Dr. Krug shares her transformative journey from rugby injury to chiropractic revelation, explaining how childhood experiences before age 10 often create unconscious patterns that manifest in our business challenges. Her powerful ...

Have your Facebook ads suddenly stopped delivering quality leads? You're not alone, and it's not your imagination. In this raw, tactical episode, we dive deep into the seismic shift happening with Meta advertising that's left practice owners frustrated and wondering where their marketing ROI went.

The problem isn't your ad creative or your offer – it's Meta's aggressive pivot to AI-driven ad d...

Meta advertising isn't dead—it's evolved, and chiropractors who understand these changes can still dominate their local markets. The platform has shifted dramatically toward AI-powered campaign structures, requiring a fundamental rethinking of how we approach Facebook and Instagram marketing for healthcare practices.

The most significant change is the transition to Advantage Plus (formerly known as CBO) and the r...

Are your Facebook leads ghosting you before they even walk through your door? You're not alone. After watching lead quality decline steadily over the past 18 months, we're breaking down exactly what's changed and—more importantly—how to fix it.

The truth about Facebook marketing isn't pretty: you're dealing with ice-cold prospects who need careful nurturing to transform into committed patients. Tho...

Ever wondered why your chiropractic marketing seems to be generating leads but not patients? The problem might not be your marketing strategy or the quality of leads—it could be what happens after those leads come in.

Jen Troy of The Troy Method pulls back the curtain on one of the most overlooked aspects of practice growth: consistent, professional lead follow-up. Most chiropractic offices make just 2-3 call attempts befo...