MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything

This is your Marketing News update for the week ending December 26th, 2025.

And what a marketing week to close out the year.

We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company.

Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5%

Digital ad impressions that just doubled year-over-year.

And a streaming measurement deal that could finally give marketers the data they've been dreaming about.

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