Building a values-first agency doesn’t happen by accident. In this episode, the host sits down with Johanna Bates and Erin Fogel, Co-Founders of DevCollaborative, a web development firm focused on the nonprofit sector.
Johanna and Erin share how they built their agency from the ground up, guided by a commitment to accessibility, sustainability, and people-first practices. Instead of chasing rapid growth or flashy marketing tactics, they leaned into community engagement and long-term client relationships to scale their impact. They talk candidly about diversifying revenue, setting boundaries to protect team well-being, and staying true to their mission—especially in an industry shaped by constant change.
Whether you’re launching your own agency or looking to lead with more intention, Johanna and Erin’s story is a masterclass in sustainable, values-aligned growth.
Takeaways:
- Prioritize values alignment and mission over short-term profit
- Design accessible, sustainable solutions for long-term client impact
- Invest in community and client relationships instead of traditional marketing
- Diversify revenue streams to weather uncertainty
- Build a supportive culture that protects team work-life balance
Connect with Johanna & Erin:
- DevCollaborative: https://devcollaborative.com/
- Email: hi@devcollaborative.com
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
- Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
- Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
- Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.