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December 25, 2025 9 mins

This week, it’s just me, Cal Wilder, closing out the year with gratitude, reflection, and appreciation for you, the agency owners, leaders, and listeners who’ve made this podcast what it is. No guest this time, just a heartfelt holiday episode about community, purpose, financial clarity, and why the work you do truly matters.


After eight months of conversations, lessons, and connection, this episode is a chance to pause, look back, and look ahead together.


In this episode:

  • 🛠 Smashing the Myth: You Do Matter: Agency ownership can feel isolating, but your work makes an impact. From client wins to hard lessons, every step of the journey matters, for your team, your clients, and the industry as a whole.
  • 🎄 Holiday Gratitude: A sincere thank-you to the listeners, guests, and partners who’ve supported the show this year. This podcast was created to better understand and serve agency owners, and your engagement has made it meaningful and fun.
  • 💡 Marketing, Finance, and Leadership That Matter: Reflections on standout conversations from the past year, covering purpose-driven agencies, financial clarity, authentic communication, people-first leadership, and the evolving role of AI. Technology matters, but human expertise and relationships still set great agencies apart.
  • 🌟 Planning for the Year Ahead: Why even a simple financial plan can be transformational. Cal shares encouragement to start planning now, looking toward 2026, and highlights resources like The Financial Operating System for Marketing Agencies to help agency leaders gain clarity and confidence.
  • 🙌 Human Connection & Community: From peer support to honest conversations, this episode reinforces the need for real connection in business. There’s a growing opportunity, and need, for agency owners to learn together, share openly, and build community without competition.


Thank you for being a part of this journey, and as we move into 2026, let’s continue smashing myths, making a real impact, and connecting in ways that matter.


✨ Happy Holidays! Wishing you all peace, love, and gratitude this season. 


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