Navigating Core Values and Communication - Evan Zall - Marketing Agency Power Hour - Episode #004

Core values aren't just internal slogans—they're strategic tools for building strong client relationships and lasting agency success. In this episode, Cal sits down with Evan Zall, Founder and President of Longview Strategies, a strategic communications firm with deep expertise in the industry.

Evan shares how grounding his firm in values like leading the way and embracing lifelong learning has shaped Longview’s culture, client outcomes, and long-term growth. Learn how he navigates complex topics like sustainability and diversity with clarity, and why authenticity is key to standing out in today’s crowded media environment. From managing client relationships to embracing AI and balancing virtual collaboration with in-person connection, Evan offers real-world strategies for staying relevant and resilient in a changing industry.

Whether you’re running a communications firm, building client trust, or redefining your agency's impact, this episode delivers practical insight and inspiration you can apply today.

Takeaways:

• Lead with core values to shape agency culture and client success
• Navigate complex, often politicized terms with clarity and purpose
• Use AI to enhance strategy, not replace it
• Measure communication efforts by business impact—not vanity metrics
• Balance virtual efficiency with in-person connection to strengthen relationships

Connect with Evan:

• LinkedIn: https://www.linkedin.com/in/evanzall/   
• Longview Strategies: https://longviewstrategies.com/ 

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/ 
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT 
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281 
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243 
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/ 
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409 
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour