Blending brand building with performance marketing can be a powerful formula for agency growth. In this episode, the host sits down with Erin Regan, Managing Partner & Co-Owner of Full Contact Advertising and a seasoned leader in the marketing agency space.
Erin shares how her team works with major clients like Cumberland Farms, Honda, and Body Armor by integrating ‘branded performance’- combining long-term brand equity with short-term sales urgency. She dives into the strategic frameworks that guide their work, from deep client collaboration to ongoing optimization that drives real business outcomes. Erin also contrasts the operational realities of independent vs. holding company agencies and offers advice on staying true to your vision, choosing the right clients, and preparing for industry shifts like AI.
Whether you're scaling your agency, refining your client partnerships, or navigating industry disruption, Erin’s journey offers practical insights and inspiration for agency leaders at every stage.
Takeaways:
- Merge brand building with performance marketing to drive both equity and sales
- Build strong, strategic client partnerships that evolve with business needs
- Stay selective and intentional in the opportunities you pursue
- Embrace adaptability to stay competitive- especially as AI reshapes the industry
Connect with Erin:
- LinkedIn: https://www.linkedin.com/in/erin-regan-6a766417/
- Full Contact Advertising: https://www.gofullcontact.com/
- Instagram: https://www.instagram.com/gofullcontact/
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
- Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
- Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
- Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
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