Narrowing your agency’s niche can unlock significant impact and reliable lead generation. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Elizabeth Chabe, CEO of High Touch Group, a specialized agency focused on marketing advanced science, engineering, and technology.
Elizabeth shares her journey in defining and honing her agency’s niche, emphasizing how a clear market focus improves pricing, staffing, marketing, sales, and client quality. She discusses her firm’s approach to hiring industry experts, measuring success through client impact, and managing financial efficiency. Beyond business, Elizabeth’s passion for dog rescue, hiking, and international living shines through, alongside her book The Giants Ladder, which supports dog rescue efforts.
Whether you’re refining your agency’s focus or aiming for sustainable growth, Elizabeth’s insights on patience and niche specialization offer valuable guidance for long-term success.
Takeaways:
- Narrow and define your niche to drive impactful lead generation and higher client quality
- Leverage industry experts to enhance credibility and service delivery
- Measure success through client impact and financial efficiency
- Cultivate patience and stay focused on your niche for sustainable growth
Connect with Elizabeth:
- LinkedIn: https://www.linkedin.com/in/eviselli/
- High Touch Group: https://hightouchgroup.com/
- Personal Website: elizabethchabe.com
- Book: https://amzn.to/3ReRmNP
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
- Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
- Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
- Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Herd with Colin Cowherd
The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.