The Promotional Muscle Behind Research - Tom Shapiro - Marketing Agency Power Hour - Episode #015

Clarity in your agency’s target market is the foundation for scalable growth and long-term success. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Tom Shapiro, CEO of Stratabeat Inc., a specialized B2B agency focused on marketing for technology and SaaS companies.

Tom shares his journey in refining Stratabeat’s market focus, highlighting how a tightly defined ideal customer profile enhances growth, efficiency, and service quality. He details the agency’s strategic pivot to B2B tech and SaaS, and how original research has become a cornerstone of their marketing success. From designing and promoting proprietary studies to driving lead generation and thought leadership, Tom explains how data-backed insights elevate both agency credibility and client results. The conversation also explores the evolving role of SEO in the age of generative AI, financial best practices for agencies, and the power of a learning-focused culture.

Whether you’re considering a niche pivot or looking to scale with greater precision, Tom’s expertise in focus, research, and positioning offers actionable guidance for agency growth.

Takeaways:

• Narrow your agency’s focus to your ideal customer profile for greater efficiency and client success
• Use original research to build authority, generate leads, and fuel content strategy
• Evaluate the changing landscape of SEO and adapt to tools like generative AI
• Maintain strong financial management and cultivate a learning-centric company culture

Connect with Tom:

• LinkedIn: https://www.linkedin.com/in/tomshapiro/  
• Stratabeat: https://stratabeat.com/  
• Personal Website: https://tomshapiro.com/
• Rethink Lead Generation Book: https://stratabe.at/rethinklgen 
• Rethink Your Marketing Book: http://stratabe.at/rethink  

Ways to Tune In:

• Transistor: https://marketingagencypowerhour.com/ 
• Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT 
• Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281 
• Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243 
• iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/ 
• Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409 
• YouTube: https://www.youtube.com/@MarketingAgencyPowerHour