Transforming passion into performance can set your agency apart, especially in complex, regulated industries. In this episode, the host sits down with Kathryn Wilson, Founder & CEO of VUE Health, an independent healthcare marketing agency.
Kathryn shares how a strong sense of mission and passion for healthcare has shaped her agency’s culture and success. She discusses how VUE Health navigates the challenges of regulation, builds lasting client relationships, and uses action-driven KPIs to stay focused on results. Kathryn also reflects on the early days of launching her agency and the importance of staying intentional while scaling a high-impact business.
Whether you’re leading in a niche industry, building a purpose-driven team, or striving for better balance as a founder, Kathryn’s journey offers clear, actionable insights for agency leaders.
Takeaways:
- Lead with passion to build a resilient, motivated team
- Create strong processes to succeed in highly regulated industries
- Focus on action-oriented KPIs to track performance and client impact
- Stay intentional and focused while growing a values-driven business
Connect with Kathryn:
- LinkedIn: https://www.linkedin.com/in/kpwilson/
- VUE Health: vuehealth.com
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
- Spotify: https://open.spotify.com/show/19ECltpQuJWu6rfXlx98wT
- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
- Amazon Music: https://music.amazon.com/podcasts/344bea8c-7897-4dfc-8cdc-f31a92514243
- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
- Podchaser: https://www.podchaser.com/podcasts/marketing-agency-power-hour-6067409
- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
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