Unlocking Your Why Boosts Your Business - James Kwon - Marketing Agency Power Hour - Episode #023

Revolutionizing financial systems is a game-changer for scaling agencies strategically and sustainably. In this episode, the host sits down with James Kwon, Founder, CEO & Lead Strategist at Figmints Digital Creative Marketing.

James shares how he built a multi seven-figure agency by rethinking financial management through a system he developed called “Slices,” inspired by the Profit First model. He explains how the Slices system not only transformed his agency’s profitability but also redefined its compensation structure, team incentives, and growth strategy. The conversation explores how James integrates the Slices methodology across business units, combines it with the EOS framework, and coaches other agency owners through cohort-based programs. James also opens up about his journey from the culinary world to digital marketing, the role of faith in his leadership style, and his passion for building purpose-driven businesses.

Whether you’re running a creative agency, looking to improve financial health, or seeking a deeper sense of mission in your work, James’s insights offer a powerful framework for sustainable and strategic growth.

Takeaways:

• Implement the Slices system to align finances, compensation, and performance
• Use the EOS model to create structure and drive operational efficiency
• Build pay-for-performance models that reward impact, not just effort
• Integrate faith, purpose, and passion into the core of your business strategy

Connect with James:

• LinkedIn: https://www.linkedin.com/in/jamkwon/  
• Company Website: https://www.figmints.com/ 

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