Marketing Chat with Casey & Kevin

Bonnie Stefanick is US Platform Strategy Group Director at EssenceMediacom, with responsibility for platform strategy and implementation. Prior to joining EssenceMediacom, Bonnie worked in marketing technology, leading both in-house and agency teams. Bonnie is notable for leveraging technology to drive synergy between growth and brand marketing in startup and enterprise settings across consumer finance, CPG, retail, and healthcare ...

Julie Jones excels at creating short- and long-term plans that focus on increasing revenue and conversion. She has overseen Google Tag Manager and Google Analytics implementations for both startups and Fortune 500 companies throughout her career. Julie has also created the website learnwebanalytics.com to help educate marketers about the world of website analytics.

In her current role at Baylor Scott & White, her focus is on imp...

Guest: Sarah Ciociola

Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts.

Sarah is currently working with the PCG’s Paid and Social ...

Karen leads the KJ Content Marketing Team. She knows the tremendous challenges of being an entrepreneur and what it takes to nurture a simple idea into a profitable business.

She began her work life in high-tech manufacturing R&D and IT. After her divorce, she changed her career path and became a healing professional. Now, she happily combines her more than 20 years of experience in both these realms to help her clients grow th...

Guest: Tim Shane

Tim has been pioneering the digital frontier since the early days of the TRS80 and 300 baud modem on the Commodore 64. He attended his first DFWSEM meeting in 2011 as a District Manager for the Better Business Bureau and has been a champion and advocate for the group since. Over the years he has been involved in promoting trust, truth and transparency as well as mission-driven non-profit organizations. In 2021 he m...

Guest: Robert Riggs

Robert is a Peabody Award Winning investigative reporter and creator of the True Crime Reporter™ podcast. The True Crime Reporter® Podcast takes listeners inside “the yellow crime scene tape” where most true-crime podcast hosts have never dared to venture.

He launched the Webby Award-winning podcast in late 2020 with a 17-part series about serial killer Kenneth McDuff. The former death row inmate was released on...

Guest: Craig Andrews

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase.

Add value at each and every stage of the journey. A First-Time Offer (FTO) is l...

Guest: Ryne Landers

Ryne is a full-stack digital marketer with over a decade of experience, with focuses on SEO, advanced web analytics architecture and deployments, and eCom. He currently works at Boston Consulting Group in the Digital Ventures division, and previously led teams at award winning digital agencies in DFW.

https://linkedin.com/in/RyneL

https://bcgdv.com/

https://bcgdv.medium.com/

Hosts:

Casey Watkins - https://SithMar...