Marketing, Demystified The Podcast

Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy?

Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-proof your marketing operati...

Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates.

Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Whether you're planning a rebrand or h...

Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability.

With more than 30 years of experience, Michael has developed simple yet powerful frameworks that ...

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find tradit...

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.

As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious inst...

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules."

Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email mar...

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been cal...

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy.

But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future.

Connect with Matt: https://www.mrmattdavi...

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth. To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has s...

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert.

Join ...

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human?

That's what Jennifer Mancusi will explore with Siew Ting Foo, author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping brands maintain their humanity in an in...

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do.

On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman, a veteran storyteller with over 25 years of experienc...

Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked appointments.

On this episode of "M...

Getting noticed in email inboxes can feel like trying to be heard at a rock concert.

\We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference?

That's what we're exploring with Auroriele Hans, a certified email strategist who's mastered the science of standing out in cluttered inboxes.

Auroriele helps B2B SaaS companies transform th...

On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett. Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified." Join them live.

"Marketing, Demystified" is brought to you by Growgetter, your grow...

What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this discussion.

Grab a copy of his book h...

On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically.

That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countless brands align their messaging wi...